The Evolution of Content Marketing, PR and Blogging
An eBook from March Communications
PR has changed a lot. Many firms don’t focus only on media relations anymore. Content is now an important part of the puzzle, as clients demand sophisticated campaigns that generate awareness, build brands and bring in leads. How do you mix the best of PR and content marketing into effective campaigns?
In The Evolution of PR, Content Marketing and Blogging, we cover:
– The ongoing changes in the world of PR
– The principles of content marketing for tech companies
– Important blogging strategies
– How to use press releases for more than just brand-building