Business Innovation

We have been helping B2B technology companies increase mind- and market-share in the U.S. for more than a decade.

We have deep knowledge of the key industry verticals which means we understand the issues and trends that are of interest to your buyers. Our knowledge and expertise spans security, telecom, cloud, infrastructure, IoT, Martech, Health IT and more.

We understand the key drivers for today’s technology buyers and we know how to get the right message in front of them to influence their decision making processes.

It’s all in the planning

We pride ourselves in planning integrated tech PR campaigns built on primary and secondary research, market intelligence, keyword research, competitive analysis and your company’s unique selling proposition.

We can conduct in-depth interviews with your customers and prospects to better inform campaign positioning, messaging and targeting. We are able to support your brand messaging and PR efforts by offering comprehensive corporate story building, buyer persona research, optimized message development, media training and crisis communications planning.

Getting out there

Today, there are many ways and means to get your message in front of your target audience.  We help clients do that in the most compelling way possible, figuring out what their best story line is and working with them to create the right content strategy to make it have the most impact.

We have a dedicated teams of media relations gurus, content strategists, creative writers, researchers, analyst and event specialists, as well as social media mavens and videographers, all available to help.

Our experience

Our team has worked with a wide range of companies, from start-ups to billion dollar beasts, and we have helped many through a successful launch, establishing new markets or through to IPO and exits.