How should brands re-think marketing and PR to grab the interest and attention of the right buyers? We ask Jodi Petri, Executive Vice President at March and the head of our new Consumer Innovation Shop, for her perspective.
Whether you’re a fledgling new startup on the security scene or a veteran brand name that has dominated in the industry for years, RSA is a great opportunity to meet with your peers, check out the latest cutting-edge solutions in cybersecurity and make a name for yourself as a credible thought leader.
With cybersecurity on the minds and lips of virtually everyone around the country, you can expect there will be a greater demand than ever for security solutions that can give vulnerable organizations the tools and expertise to defend themselves.
In this episode of Hacks and Flacks, Anne Mostue, radio anchor and reporter at Bloomberg Boston, describes the types of news that's important to her audience, plus the best ways for PR professionals to pitch her.
In this week's Hacks and Flacks we talk to March Research Manager Jeremy Guterl, Account Manager Steph Jackman and Senior Account Executive Samantha Bell about their recent work developing, distributing and promoting a successful PR research campaign.
On this week's Hacks and Flacks we cover recent news in the world of digital media, including the increasing role platforms play in publishing, and the tricky task of increasing reader engagement on mobile channels.
On this week's Hacks and Flacks we talk to Katie Delahaye Paine, a digital and PR measurement expert who helps businesses and agencies put hard numbers behind their campaigns.