Hacks and Flacks

[Podcast] There’s No Bad Time for Pop Tarts

Daquan Oliver, founder and executive director at WeThrive, shares a few lessons in social entrepreneurship and nonprofit marketing and communications.

[Podcast] Know Your Customer

How should brands re-think marketing and PR to grab the interest and attention of the right buyers? We ask Jodi Petri, Executive Vice President at March and the head of our new Consumer Innovation Shop, for her perspective.

RSA and Other Tech Events Offer Prime Opportunity for Innovators

Whether you’re a fledgling new startup on the security scene or a veteran brand name that has dominated in the industry for years, RSA is a great opportunity to meet with your peers, check out the latest cutting-edge solutions in cybersecurity and make a name for yourself as a credible thought leader.

The Cyber Gold Rush: Cybersecurity Needs a Break Out PR Strategy for 2017

With cybersecurity on the minds and lips of virtually everyone around the country, you can expect there will be a greater demand than ever for security solutions that can give vulnerable organizations the tools and expertise to defend themselves.

[Podcast] Pitch Early, But Not Often

In this episode of Hacks and Flacks, Anne Mostue, radio anchor and reporter at Bloomberg Boston, describes the types of news that's important to her audience, plus the best ways for PR professionals to pitch her.

[Podcast] Cut the Complexity in Your PR Pitches

Boston Business Journal reporter Jessica Bartlett joins Hacks and Flacks this week for a discussion about media outreach and reporting.

[Podcast] PR Research: One Hazy Chicago Afternoon

In this week's Hacks and Flacks we talk to March Research Manager Jeremy Guterl, Account Manager Steph Jackman and Senior Account Executive Samantha Bell about their recent work developing, distributing and promoting a successful PR research campaign.

[Podcast] #PRXNE16 Preview: Controlling the Chaos

On this week's Hacks and Flacks we talk to Erin Callanan, one of the chief organizers for PRXNE16, to get her expert tips on event organization.

[Podcast] Social Media Strategy: I Want Twitter to Work

Is it better to be hyper-focused on one platform, try to build quality engagement on every channel, or do something in between? We talk social media strategy on this week's Hacks and Flacks.

[Podcast] Media Roundtable: Show Me a Little Evil

On this week's Hacks and Flacks we cover recent news in the world of digital media, including the increasing role platforms play in publishing, and the tricky task of increasing reader engagement on mobile channels.