In this episode of Hacks and Flacks, Anne Mostue, radio anchor and reporter at Bloomberg Boston, describes the types of news that's important to her audience, plus the best ways for PR professionals to pitch her.
In this week's Hacks and Flacks we talk to March Research Manager Jeremy Guterl, Account Manager Steph Jackman and Senior Account Executive Samantha Bell about their recent work developing, distributing and promoting a successful PR research campaign.
On this week's Hacks and Flacks we cover recent news in the world of digital media, including the increasing role platforms play in publishing, and the tricky task of increasing reader engagement on mobile channels.
On this week's Hacks and Flacks we talk to Katie Delahaye Paine, a digital and PR measurement expert who helps businesses and agencies put hard numbers behind their campaigns.
Reporting back from INBOUND 2015, drew and Matt explain how HubSpot serves up "brain fuel for marketers" that goes beyond tactical marketing strategies.
We were joined by Marcus LaRobardiere, who shares how some of Bouncepad's marquee customers use tablet enclosures to create in-store experiences for customers.
On this episode, we do come catch-up around some of the biggest media topics of the summer, including the New York Times, Bill Simmons and Gawker.