Boston Tech PR

Despite Widespread Consolidation, MarTech Continues to Flourish

Marketing technology – or MarTech – can be a mystifying category, especially in today’s media landscape. The phrase encapsulates a […]

From Cloud Communications to PR Pitches, Crafting a Clear Message is Key

Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.

Tech Innovation in Boston and Beyond: A Publicity Club of New England Panel Discussion

The Publicity Club of New England will host Boston Globe columnist Scott Kirsner and Joseph Flaherty, the direct of content and community at Founder Collective, in a discussion about the current state of tech innovation in Boston.

Crisis Comms: The Rise of Fake News

By |Jan 25 2017|Categories: PR|Tags: , , , , |

2016 was the year of the rise of fake news, as the media was compromised by inaccurate, often completely made-up news stories. […]

#NRF17: Adapting to a Changing Retail Landscape

This past week, the March team, including Account Director Courtney Allen, attended the National Retail Federation’s (NRF) Big Show in […]

#CES2017: Top Trends, Tweets and Tips

March is at CES 2017! We’re kicking off the New Year by sending our very own Alex Jafarzadeh, Courtney Allen, […]

Catching Up with Client Coverage – October

For this month’s recap of client coverage, we’re showcasing three tech PR features from October that were secured as a result of team efforts for AcuityAds, Canonical and Marxent.

Catching Up with Client Coverage – September

We’re showcasing three tech PR features from September that were secured as a result of team efforts for Cambridge Consultants and ArcTouch.

The State of Tech PR Hiring: 3 Ways to Prep for a Career Fair

On Wednesday, October 12th, I will be representing March Communications at Boston University’s College of Communication Career Fair from 1-4 […]

How “Rules of Dating” Apply to Digital Strategy

Just like dating, in digital, we want to attract the right match; get to know the person without scaring them off. We want the right fit to come back to learn more about us, eventually pick us as their one and only from all the rest, and “engage us” by either subscribing to our newsletter or following us on social.