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What Fantasy Football Taught Me About PR and Marketing

As a fairly new employee here at March, I have taken it upon myself to join every social event put […]

Why Brands Need to Tell Better Stories on Twitter

“Thinks big thoughts. Loves sound of own voice. Travels and tweets hard.”

That’s the profile description of Baratunde Thurston, the CEO […]

How to Encourage Your Employees to be Brand Advocates on Twitter

By |Jul 22 2014|Categories: Social Media|Tags: , , |

By now, we all know the importance of having an active social media presence. No matter your industry, the chances […]

Shoot and a Miss: Microsoft’s Failed Attempt to Poke Fun at Apple

Thanks to social media, whenever a big-name brand slips up or fails to deliver on expectations, there’s no shortage of […]

Twitter Goes Public: #GoodOrBad?

By |Sep 16 2013|Categories: Social Media|Tags: , , |

Whether you are an iPhone fanatic (like I am) or not, it would have been difficult to miss the media […]

The Business of Social Relationships: Success Starts with Employee Engagement

There’s all this talk lately about making the customer experience better. How can we keep our customers happy and loyal? […]

This Week in PR: Becoming A Media Interview Pro

By |Sep 13 2013|Categories: PR|

Moving forward, we’re shifting our weekly highlights to Storify to focus on one trending topic that is relevant to the […]

What’s Different About Apple’s Newest iPhones?

By |Sep 13 2013|Categories: PR|Tags: , , |

After the usual hype and speculations building up for several months beforehand, the latest and greatest (?) Apple gadgets were […]

Thinking of Ditching Your PR Speaking Program? Think Again.

With presidential front runners back on the road again, I got to thinking about the value of their campaigning. What […]

Man Buys Promoted Tweet to Complain About Airline

If you’ve ever traveled by plane, you likely know that it can sometimes be a daunting experience.  It’s a process […]