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Lululemon’s Instagram Strategy: The #NoHumbug Challenge

Clothing retailer Lululemon has been the victim of some negative PR this year, but the company’s recent #NoHumbug holiday challenge […]

Why Mobile Optimization is Crucial for Today’s Email Marketing Campaigns

While companies have increased focus on optimizing social media channels, the effectiveness of email marketing in generating leads has continued […]

Can Struggling ‘Daily Deal’ Companies Repair Their Businesses, Public Images?

The collapse of the daily deal market has been in the works for a long time. You could say that […]

Video: Media Pitching Strategies in the UK and US

By |Nov 21 2013|Categories: Video|

For a long time now, March has been a member of the ION group, a global communications network where PR […]

Content Marketing’s Impact on PR and Traditional Journalism

Time and time again, I hear people saying that the lines between traditional journalism and content marketing, also known as […]

18 Stats About Content That B2B Marketers Need to Read

Content and media are interchangeable for most B2B companies today. A lot of that has to do with content marketing. […]

5 Things Tech Companies Need for a Great Product Launch Strategy

By |Nov 19 2013|Categories: PR|Tags: , , , , |

As a tech PR firm, March is pretty experienced when it comes to product launch strategies. A product launch is […]

Honesty is the Currency of the Social Economy

Before I buy anything online, I see reviews. Sometimes, I check them out myself. Other times, they just kind of […]

4 Ways to Ensure Your B2B Social Media Strategy Isn’t Just a Corporate Afterthought

Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe […]

Personality, Curation, Gamification: The New SEO

Google’s latest changes have once again sent the search engine optimization (SEO) world for a spin. The algorithm changes, called […]