How the Boston tech startup ecosystem is making a strong comeback, why small is the "new" big for innovative PR, Verizon's 300 million dollar plan to bring Fios to Boston, HubSpot's PR dilemma with former staffer, and why tech companies need a broad media strategy.
The media landscape is constantly evolving. And, over the last few years, we’ve seen major shifts in public relations as media outlets trim their staff and transition to storytelling with video.
What Snapchat's update means for PR pros, four ways to push your PR campaign to the next level, big changes happening at Mashable, how WhatsApp is taking a stand and what B2B social media can do for your brand.
The latest in the legal battle between Apple and the FBI, the factors that distinguish a fully integrated PR mix, Instagram's newest update, and the "darker side" to the digital shift.
BTS video content is meant to show at least part of what goes into organizing and executing something like a live event or the evolution of a product design. By pulling back the curtain, it adds value for viewers.