3 Tips for Better PR Team Collaboration

By |Nov 4 2016|Categories: PR|

Group projects are often polarizing. But, if you work in a field that is centered on teamwork – like marketing, PR or communications – you better learn to love them! And, yes, it can be learned.

Pub Club Heading to WGBH and Faneuil Hall for Final 2016 Events

As the year comes to a close, The Publicity Club of New England (Pub Club) is hosting two must-attend events that you’ll want to add to your calendar!

[Video] Ghostwriting Tips for PR and Marketing

To ghostwrite well, you have to satisfy regular editorial demands while making sure the piece fits the tone and voice of your author. These ghostwriting tips can set you on your way.

Yes, Virginia, Seasonal Content DOES Work for B2B!

For many, “seasonal” content brings to mind blogs drenched in B2C-centric allusions to Christmas carols and Black Friday flash sales. […]

CES Looms: Four Tips for Telling Your Story

By |Oct 25 2016|Categories: PR|Tags: , , , |

March Account Director Courtney Allen pulls together four calls to action for your prep time ahead of CES 2017 to make sure you’re hitting all the most important notes.

Catching Up with Client Coverage – September

We’re showcasing three tech PR features from September that were secured as a result of team efforts for Cambridge Consultants and ArcTouch.

[Podcast] Pitch Early, But Not Often

In this episode of Hacks and Flacks, Anne Mostue, radio anchor and reporter at Bloomberg Boston, describes the types of news that's important to her audience, plus the best ways for PR professionals to pitch her.

[Video] Content Marketing as a Recruitment Tool

In this video, March Content Strategist Manny Veiga describes the benefits of content marketing for recruitment.

How to Plan a Successful PR Campaign

By |Oct 18 2016|Categories: PR|Tags: , , |

In her latest post, March Senior Vice President Juliana Allen describes the qualities you should consider in your PR campaign plan, including a few that are often overlooked.

[Video] PR is More Than Just Media Relations

By |Oct 11 2016|Categories: PR, Video|Tags: , |

Successful public relations initiatives all start with a conversation about goals. Specific tactics, like media relations and many others, may then be used in support of those goals.