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[Podcast] To Newsjack, or Nah?

On this week's Hacks and Flacks, we ask Alex and March Account Director Courtney Allen: when does newsjacking cross the line, and how can PR pros ensure that their pitch actually benefits both the reporter and their client?

[Video] Why Long Paragraphs Could Ruin Your Writing

Walls of text are an absolute killer for your writing. In a video blog, Content Strategist Manny Veiga explains why short paragraphs are better for your marketing or professional writing.

Midwest Meets the Coasts: Chicago a Rising Startup Hub

By |Jul 21 2016|Categories: PR|Tags: , |

While the Bay Area has ruled tech innovations and venture capital for many years now, a recent study by PitchBook puts Chicago at the top of the list.

[Video] Media Training is a Must in PR Today

By |Jul 19 2016|Categories: Video|Tags: , |

Media training is very often overlooked and undervalued, largely because, from an outsider's perspective, it doesn't look all that hard to be interviewed. In reality, however, there's a lot more to it than just sitting down and answering a few easy questions.

Hold that Hot Take – Brexit Lessons for PR teams

By |Jul 19 2016|Categories: PR|Tags: , , , , |

It’s been three weeks since international news cycles were shattered by the UK’s decision to leave the European Union. Arguably […]

#FridayFive: PR and Digital News Roundup [July 15 2016]

This week in March Communications #FridayFive, we uncover the latest in social, content and digital news, specifically: Pokémon's new craze, how your brand can make the most out of Snapchat, Time Inc.'s search for a digital reinvention, technology's impact on the outcome of the 2016 presidential election and who tops the PR sector in the digital age.

[Podcast] Surprise Macarons with BU’s PRLab

Amy Shanler, Associate Professor of Public Relations at Boston University and the head of BU's PRLab, offers a glimpse into how tomorrow's professionals are being trained for a PR career.

[Video] Informational & Entertainment Value in Video Content

By |Jul 14 2016|Categories: Video|Tags: , , |

In today’s video, I discuss balancing the two and using a few techniques to make videos feel a bit more cinematic, upping the perceived production value and visual appeal of your content. The end result is that your audience is both entertained/engaged and informed, making them much more likely to keep coming back for more.

Catching Up with Client Coverage – June

By |Jul 14 2016|Categories: PR|Tags: , , |

We're showcasing four tech PR features from June that were secured as a result of team efforts for 3Q Digital, Cambridge Consultants, Marxent and Ubuntu.

[Video] Why “Sentiment Analysis is Key” in PR & Digital Marketing

Sentiment Analysis is a key — yet often overlooked — part of brands' successful digital strategies today. March's own Digital Strategist Kristin McNulty explains why in today's video.