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How “Rules of Dating” Apply to Digital Strategy

Just like dating, in digital, we want to attract the right match; get to know the person without scaring them off. We want the right fit to come back to learn more about us, eventually pick us as their one and only from all the rest, and “engage us” by either subscribing to our newsletter or following us on social.

#FridayFive: PR and Digital News Roundup [September 30 2016]

This week in March Communications #FridayFive, we uncover the latest in PR, social and digital news, specifically: how to develop a social media crisis strategy, Google Analytics announces new tools and metric, Snapchat Spectacles are announced, the difference between PR and publicity, and communication takeaways from the Presidental debate.

Fall into the Pub Club’s October Program: Politics, The Election and the Media

The Pub Club of New England is hosting its October program, "The 2016 Presidential Election: A Media Perspective," on Thursday, October 20th, from 6-8 pm at Racepoint Global.

#FridayFive: PR and Digital News Roundup [September 23 2016]

This week in March Communications #FridayFive, we uncover the latest in PR, social and digital news, specifically: why leading PR firm chose Facebook at Work as a collaboration tool, Twitter finally allowing longer tweets, the key to podcasting in PR, the important social media news you should know and key questions you should ask a client before getting started.

[Video] When Digital Strategy Met Lead Gen

By |Sep 23 2016|Categories: Digital Strategy, Video|Tags: , |

While we may be living in a Digital Age, lead generation is all about humanizing your approach. It’s important to […]

[Podcast] I Liked The Way You Looked at That Ocean

How photography and video play a central role in helping companies tell their stories and reach their desired audience through marketing and PR.

Catching Up with Client Coverage – August

We're showcasing three tech PR features from August that were secured as a result of team efforts for Marchex, inVia Robotics and Colt Technologies.

Welcome, Lauren Alworth

By |Sep 19 2016|Categories: Culture|Tags: , |

Today, we welcome our newest intern, Lauren Alworth, to the March Communications team. We asked her a few questions to get to know her better.

#FridayFive: PR and Digital News Roundup [September 16 2016]

This week in March Communications #FridayFive, we uncover the latest in PR, social and digital news, specifically: how social media transformed a teacher's career, why hashtags should no longer be an afterthought in your social media campaign, pitching tips for tech execs, the driverless car trend coming to Boston and 10 facts about the changing digital news landscape.

Client Messaging 101: Inside the ‘War Room’

No matter how many messaging sessions you might attend, the challenge is the same each and every time: how to get a room full of people to sum up what their company means to them, and their audience, in one precise and concise statement.