On this week's Hacks and Flacks, we ask Alex and March Account Director Courtney Allen: when does newsjacking cross the line, and how can PR pros ensure that their pitch actually benefits both the reporter and their client?
Walls of text are an absolute killer for your writing. In a video blog, Content Strategist Manny Veiga explains why short paragraphs are better for your marketing or professional writing.
While the Bay Area has ruled tech innovations and venture capital for many years now, a recent study by PitchBook puts Chicago at the top of the list.
Media training is very often overlooked and undervalued, largely because, from an outsider's perspective, it doesn't look all that hard to be interviewed. In reality, however, there's a lot more to it than just sitting down and answering a few easy questions.
This week in March Communications #FridayFive, we uncover the latest in social, content and digital news, specifically: Pokémon's new craze, how your brand can make the most out of Snapchat, Time Inc.'s search for a digital reinvention, technology's impact on the outcome of the 2016 presidential election and who tops the PR sector in the digital age.
Amy Shanler, Associate Professor of Public Relations at Boston University and the head of BU's PRLab, offers a glimpse into how tomorrow's professionals are being trained for a PR career.
In today’s video, I discuss balancing the two and using a few techniques to make videos feel a bit more cinematic, upping the perceived production value and visual appeal of your content. The end result is that your audience is both entertained/engaged and informed, making them much more likely to keep coming back for more.