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Fun Facts Friday: Meet Lisa Sorrentino, Account Executive

TGIF, readers! We’re excited to announce our newest team member – Lisa Sorrentino.
1. Where were you born?
East Providence, Rhode Island
2. Where […]

5 Tips for Conducting Media Interviews… on Camera!

By |Sep 4 2014|Categories: PR|Tags: , , |

Ever since Forrester Research’s 2008 report, How Video Will Take Over The World, marketing and PR pros have been all […]

A DOs and DON’Ts Guide to Social Media Engagement

Today’s audiences are more media- and tech-savvy than any who came before them, and with each passing day they get […]

From Text to Online Video: the New Business Media Landscape

From an initial glance at the top business press outlets, it may seem like everything is business as usual. Business […]

Is Native Advertising Useful for B2B Brands?

At this point, you might have heard of native advertising as either a useful new marketing tool or an evil, […]

Finally, a Chance to Get Journalists’ Specific Feedback on Your Pitch

By |Aug 27 2014|Categories: PR|Tags: , , |

There’s a lot of discussion in the PR industry on best practices for media pitching. Even top publications like Forbes […]

Why a Solid PR Message Starts with “Why” and “How” – Not “What”

By |Aug 26 2014|Categories: PR|Tags: , |

In PR, we talk a lot about messaging. It is woven into press releases, blog posts, website collateral and whitepapers. […]

Video Content Strategy: Making the Right Monetary and Time Investments

When it comes to editing, be it B2B video content, 30-second commercials, documentaries or feature films, it pays to be […]

3 Questions That Will Strengthen a Product’s Value Proposition

The types of tech PR campaigns we do for our clients run the gamut. Whether it’s pitching a thought leader’s […]

Fun Facts Friday: Meet Anna Swanson, Our New Intern

It’s been a while since our last Fun Facts Friday, so we brought it back to welcome our new intern, Anna […]