Memoirs of a Marcher: Manny Veiga

By |Jan 21 2016|Categories: Culture|Tags: |

In this week's Memoirs of a Marcher we chat with Manny Veiga, content strategist, who encourages companies to keep it simple when it comes to their digital strategy.

The 4 Emotional Stages of #TwitterDown

By |Jan 20 2016|Categories: Social Media|Tags: , , , |

On January 19, 2016, Twitter experienced a global outage. With care and sensitivity, we present: The 4 Emotional Stages of #TwitterDown.

Catching Up with Client Coverage – December

By |Jan 20 2016|Categories: PR|Tags: , , |

This month we highlight coverage secured by Forbes, NBC, and Fast Company for our clients Marxent, Open-Xchange, and Mimecast.

Media Training 101: The 4 Key Principles of Building Direct Relationships with the Press

When we discuss the value of establishing direct relationships with the media and ultimately the need for media training at any level, we typically reinforce these four essential values.

The Roundup: PR and Digital News for the Week of January 11

This week, we cover possible changes coming to Twitter, Chipotle ending its PR relationship with Edelman, the secret to marketing analytics, and 5 of the greatest digital marketing pitfalls.

Memoirs of a Marcher: Samantha Bell

By |Jan 7 2016|Categories: Culture|Tags: |

In this week's Memoirs of a Marcher, Samantha Bell, senior account executive, discusses a recent a client campaign during the "slow" holiday period that proved to be a huge success.

The Roundup: PR News for the Week of January 4

By |Jan 4 2016|Categories: PR|Tags: , , , |

This week, we cover 5 SEO tricks to put your content on top, the miracle of interactive media, and the top 15 PR fails of 2015.

The Roundup: PR News for the Week of December 28

By |Dec 28 2015|Categories: PR|Tags: , , |

In the December 28 roundup, we take a look at B2B marketing trends in 2016, best practices for keeping the PR-media relationship fresh and key rules for digital marketing success.

5 Things Your Company Should Be Doing by 2016 (That They’re Not)!

As we head into 2016, it’s mission-critical for every company to be foundationally optimized in order to successfully launch branding initiatives that are palpable for mass consumption. Here are five things that your company should be doing now in order to not be “so last year” when the ball drops at midnight:

The Roundup: PR News for the Week of December 21

By |Dec 21 2015|Categories: PR|Tags: , , , , |

In the December 21 roundup, we take a look at upcoming 2016 PR trends, ways to issue successful trade-show press releases and boosting your B2B marketing plan with social media.