In the December 28 roundup, we take a look at B2B marketing trends in 2016, best practices for keeping the PR-media relationship fresh and key rules for digital marketing success.
As we head into 2016, it’s mission-critical for every company to be foundationally optimized in order to successfully launch branding initiatives that are palpable for mass consumption. Here are five things that your company should be doing now in order to not be “so last year” when the ball drops at midnight:
Measurement in PR is such a hot topic that we hear from our clients all the time, and there’s no one right way to do it. Different clients want to measure different things -- some want to directly tie our PR efforts to leads, while others want more detailed metrics to see how their media coverage compares directly to competitors.