The Roundup: PR News for the Week of December 28

By |Dec 28 2015|Categories: PR|Tags: , , |

In the December 28 roundup, we take a look at B2B marketing trends in 2016, best practices for keeping the PR-media relationship fresh and key rules for digital marketing success.

5 Things Your Company Should Be Doing by 2016 (That They’re Not)!

As we head into 2016, it’s mission-critical for every company to be foundationally optimized in order to successfully launch branding initiatives that are palpable for mass consumption. Here are five things that your company should be doing now in order to not be “so last year” when the ball drops at midnight:

The Roundup: PR News for the Week of December 21

By |Dec 21 2015|Categories: PR|Tags: , , , , |

In the December 21 roundup, we take a look at upcoming 2016 PR trends, ways to issue successful trade-show press releases and boosting your B2B marketing plan with social media.

Welcome, Quentin: Our Winter Intern

Today, we welcomed Quentin Harrington to the March team as our winter intern. We asked him a few questions to get to know him better.

The ‘Twitter-verse’ is Changing – For the Better or Worse?

By |Dec 18 2015|Categories: Social Media|Tags: , , , |

Brandon Reid asks whether recent changes to Twitter's interface are better or worse for its users.

Memoirs of a Marcher: Brendan Reilly

In this week's Memoirs of a Marcher we chat with Brendan Reilly, video services director, who recently filmed Magic Johnson and the Neon Trees at a client event.

4 Best Practices for Innovating PR Measurement

Measurement in PR is such a hot topic that we hear from our clients all the time, and there’s no one right way to do it. Different clients want to measure different things -- some want to directly tie our PR efforts to leads, while others want more detailed metrics to see how their media coverage compares directly to competitors.

The Roundup: PR News for the Week of December 14

By |Dec 14 2015|Categories: PR|Tags: , , |

In the December 14 roundup, we take at a useful everyday habit to improve your writing, honing in on consistency for content marketing and how to make social media marketing work in your favor.

Memoirs of a Marcher: Hailey Melamut

By |Dec 10 2015|Categories: Culture|Tags: |

In this week's Memoirs of a Marcher, we chatted with Hailey Melamut, assistant account executive, who believes that Chipotle needs a major PR revamp. Who doesn't?

Welcome, Jeremy: Our Newest Research Manager

By |Dec 9 2015|Categories: Culture|Tags: |

Today, we welcomed our newest research manager, Jeremy Guterl. We asked him a few questions to get to know him better.