In this episode of Hacks and Flacks, Marina Askari and Manny Veiga talk to Rica Elysee, founder of BeautyLynk, about how her personal story factored into how she built her company and its communications strategy.
Manny Veiga and Andrew Grzywacz discuss the communications strategies of some of the biggest names in technology - Facebook, Airbnb, and even figures like Peter Thiel or Sheryl Sandberg - when faced with social or political issues.
In this episode of Hacks and Flacks, Anne Mostue, radio anchor and reporter at Bloomberg Boston, describes the types of news that's important to her audience, plus the best ways for PR professionals to pitch her.
How photography and video play a central role in helping companies tell their stories and reach their desired audience through marketing and PR.
On this week's Hacks and Flacks, Manny Veiga and Paul Davenport talk to HealthITSecurity's Elizabeth Snell about her preferred rules of engagement when it comes to PR pitching and outreach.
On this week's Hacks and Flacks, we ask Alex and March Account Director Courtney Allen: when does newsjacking cross the line, and how can PR pros ensure that their pitch actually benefits both the reporter and their client?
Amy Shanler, Associate Professor of Public Relations at Boston University and the head of BU's PRLab, offers a glimpse into how tomorrow's professionals are being trained for a PR career.