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Hacks and Flacks Podcast

[Podcast] Let Your Freak Flag Fly

In this episode of Hacks and Flacks, Marina Askari and Manny Veiga talk to Rica Elysee, founder of BeautyLynk, about how her personal story factored into how she built her company and its communications strategy.

[Podcast] I’m Just Asking the Question

In the final Hacks and Flacks of 2016, we talk with Joe Flynn, Managing Editor at Sales Engine Media, about the current state of SEO, social media and B2B content marketing.

[Podcast] The Slipperierest Slope

Manny Veiga and Andrew Grzywacz discuss the communications strategies of some of the biggest names in technology - Facebook, Airbnb, and even figures like Peter Thiel or Sheryl Sandberg - when faced with social or political issues.

[Podcast] Pitch Early, But Not Often

In this episode of Hacks and Flacks, Anne Mostue, radio anchor and reporter at Bloomberg Boston, describes the types of news that's important to her audience, plus the best ways for PR professionals to pitch her.

[Podcast] Cut the Complexity in Your PR Pitches

Boston Business Journal reporter Jessica Bartlett joins Hacks and Flacks this week for a discussion about media outreach and reporting.

[Podcast] I Liked The Way You Looked at That Ocean

How photography and video play a central role in helping companies tell their stories and reach their desired audience through marketing and PR.

[Podcast] You Have to Pick a Hill

The hot Gawker takes have been flying left and right, and on this week's Hacks and Flacks, Manny Veiga and Andrew Grzywacz try to dig through it all.

[Podcast] PR Pitching: New Phone, Who Dis?

On this week's Hacks and Flacks, Manny Veiga and Paul Davenport talk to HealthITSecurity's Elizabeth Snell about her preferred rules of engagement when it comes to PR pitching and outreach.

[Podcast] To Newsjack, or Nah?

On this week's Hacks and Flacks, we ask Alex and March Account Director Courtney Allen: when does newsjacking cross the line, and how can PR pros ensure that their pitch actually benefits both the reporter and their client?

[Podcast] Surprise Macarons with BU’s PRLab

Amy Shanler, Associate Professor of Public Relations at Boston University and the head of BU's PRLab, offers a glimpse into how tomorrow's professionals are being trained for a PR career.