How should brands re-think marketing and PR to grab the interest and attention of the right buyers? We ask Jodi Petri, Executive Vice President at March and the head of our new Consumer Innovation Shop, for her perspective.
In this episode of Hacks and Flacks, Marina Askari and Manny Veiga talk to Rica Elysee, founder of BeautyLynk, about how her personal story factored into how she built her company and its communications strategy.
Manny Veiga and Andrew Grzywacz discuss the communications strategies of some of the biggest names in technology - Facebook, Airbnb, and even figures like Peter Thiel or Sheryl Sandberg - when faced with social or political issues.
In this episode of Hacks and Flacks, Anne Mostue, radio anchor and reporter at Bloomberg Boston, describes the types of news that's important to her audience, plus the best ways for PR professionals to pitch her.
How photography and video play a central role in helping companies tell their stories and reach their desired audience through marketing and PR.
On this week's Hacks and Flacks, Manny Veiga and Paul Davenport talk to HealthITSecurity's Elizabeth Snell about her preferred rules of engagement when it comes to PR pitching and outreach.