Hacks and Flacks Podcast

[Podcast] Know Your Customer

How should brands re-think marketing and PR to grab the interest and attention of the right buyers? We ask Jodi Petri, Executive Vice President at March and the head of our new Consumer Innovation Shop, for her perspective.

[Podcast] Believe the Hype

Courtney Allen, James Gerber and Alex Jafarzadeh evaluate how the biggest innovators in tech are succeeding or failing to connect with their target buyers.

[Podcast] Let Your Freak Flag Fly

In this episode of Hacks and Flacks, Marina Askari and Manny Veiga talk to Rica Elysee, founder of BeautyLynk, about how her personal story factored into how she built her company and its communications strategy.

[Podcast] I’m Just Asking the Question

In the final Hacks and Flacks of 2016, we talk with Joe Flynn, Managing Editor at Sales Engine Media, about the current state of SEO, social media and B2B content marketing.

[Podcast] The Slipperierest Slope

Manny Veiga and Andrew Grzywacz discuss the communications strategies of some of the biggest names in technology - Facebook, Airbnb, and even figures like Peter Thiel or Sheryl Sandberg - when faced with social or political issues.

[Podcast] Pitch Early, But Not Often

In this episode of Hacks and Flacks, Anne Mostue, radio anchor and reporter at Bloomberg Boston, describes the types of news that's important to her audience, plus the best ways for PR professionals to pitch her.

[Podcast] Cut the Complexity in Your PR Pitches

Boston Business Journal reporter Jessica Bartlett joins Hacks and Flacks this week for a discussion about media outreach and reporting.

[Podcast] I Liked The Way You Looked at That Ocean

How photography and video play a central role in helping companies tell their stories and reach their desired audience through marketing and PR.

[Podcast] You Have to Pick a Hill

The hot Gawker takes have been flying left and right, and on this week's Hacks and Flacks, Manny Veiga and Andrew Grzywacz try to dig through it all.

[Podcast] PR Pitching: New Phone, Who Dis?

On this week's Hacks and Flacks, Manny Veiga and Paul Davenport talk to HealthITSecurity's Elizabeth Snell about her preferred rules of engagement when it comes to PR pitching and outreach.