About Caroline Watson

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So far Caroline Watson has created 6 blog entries.

How Will the IoT Era Affect PR?

The coming IoT era is positioned to shape everything we do, from restocking groceries and driving connected cars to PR, marketing and communications strategies. How will the IoT affect the PR industry?

By |Apr 18 2017|Categories: PR|Tags: , , , , , |

#MWC17: IoT on the Rise

What’s new in the mobile industry? Earlier this month, members of the March team went to Mobile World Congress (MWC) to find out.

By |Mar 27 2017|Categories: PR|Tags: , , , , , , |

Has the Wellness Wearables Bubble Popped?

Wearables fatigue is well-documented and growing. Yet, there is a consistent group of people who are tracking fanatics. What are wearable tech brands to do?

From Cloud Communications to PR Pitches, Crafting a Clear Message is Key

Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.

Crisis Comms: The Rise of Fake News

2016 was the year of the rise of fake news, as the media was compromised by inaccurate, often completely made-up news stories. […]

By |Jan 25 2017|Categories: PR|Tags: , , , , |

#NRF17: Adapting to a Changing Retail Landscape

This past week, the March team, including Account Director Courtney Allen, attended the National Retail Federation’s (NRF) Big Show in […]