Blaise Lucey

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So far Blaise Lucey has created 117 blog entries.

LinkedIn Wants Your Content – Should You Give It To Them?

Over the past few months, you might have noticed a new kind of notification on LinkedIn that lets you know […]

How to Track Your Content Marketing Program’s Results

B2B content marketers have come a long way. They’re not writing as much “selfie” content anymore and they’re not writing […]

How Social Media Can Help You Survive the SEO Hunger Games

Google has essentially become the Gamemaker of “The Hunger Games” and every piece of content is a Tribute trying to […]

‘Bland’ Kills Brands: Here’s How to Find Your Voice

When the beaten and weary buzzword of “innovative” comes up, it’s inevitable that tech companies come to mind first. Whether […]

By |Oct 10 2014|Categories: Content Marketing, PR|Tags: , , |

100 Stock Phrases Journalists, PR Pros and Content Marketers Need to Stop Using

When you’re writing a lot of content – whether it’s an article for a publication, a pitch to a reporter […]

By |Sep 22 2014|Categories: Content Marketing, PR|Tags: , , , |

Is Native Advertising Useful for B2B Brands?

At this point, you might have heard of native advertising as either a useful new marketing tool or an evil, […]

Tech Companies Have 7 Minutes to Impress Prospects – What Do You Do?

Tech companies are sprouting up left and right underneath plentiful storms of investor cash. That’s led to a plethora of […]

By |Jul 30 2014|Categories: Content Marketing, PR|Tags: , |

B2B Marketing in the Multi-Screen, Mobile World

If you own a smartphone, there’s a good chance that you’ve checked your work email during off-hours. Maybe at night […]

Brands, Social Media and PR: A Love Triangle

I wasn’t able to attend Content Marketing World in Cleveland earlier this week, but, thanks to the wonders of social […]

The Press Isn’t Picking Up Your Company’s Story? Take Matters Into Your Own Hands.

Not every product announcement or company update is front page material. Most companies know that there some things that won’t […]