Boston +1 617-960-9875
San Francisco +1 415-593-3585
Chicago +1 312-577-5557

info@marchcomms.com
ION
Pub Club

#FridayFive: PR and Digital News Roundup [July 22 2016]

This week in March Communications #FridayFive, we uncover the latest in PR, digital and social news, specifically: can businesses succeed without social media, Twitter verification has gone public, why IoT is critical to future success, how the UK's digital strategy must account for Brexit and does your social media strategy address security concerns?

[Podcast] To Newsjack, or Nah?

On this week's Hacks and Flacks, we ask Alex and March Account Director Courtney Allen: when does newsjacking cross the line, and how can PR pros ensure that their pitch actually benefits both the reporter and their client?

[Video] Why Long Paragraphs Could Ruin Your Writing

Walls of text are an absolute killer for your writing. In a video blog, Content Strategist Manny Veiga explains why short paragraphs are better for your marketing or professional writing.

Midwest Meets the Coasts: Chicago a Rising Startup Hub

By |Jul 21 2016|Categories: PR|Tags: , |

While the Bay Area has ruled tech innovations and venture capital for many years now, a recent study by PitchBook puts Chicago at the top of the list.

[Video] Media Training is a Must in PR Today

By |Jul 19 2016|Categories: Video|Tags: , |

Media training is very often overlooked and undervalued, largely because, from an outsider's perspective, it doesn't look all that hard to be interviewed. In reality, however, there's a lot more to it than just sitting down and answering a few easy questions.

Hold that Hot Take – Brexit Lessons for PR teams

By |Jul 19 2016|Categories: PR|Tags: , , , , |

It’s been three weeks since international news cycles were shattered by the UK’s decision to leave the European Union. Arguably […]

#FridayFive: PR and Digital News Roundup [July 15 2016]

This week in March Communications #FridayFive, we uncover the latest in social, content and digital news, specifically: Pokémon's new craze, how your brand can make the most out of Snapchat, Time Inc.'s search for a digital reinvention, technology's impact on the outcome of the 2016 presidential election and who tops the PR sector in the digital age.

[Podcast] Surprise Macarons with BU’s PRLab

Amy Shanler, Associate Professor of Public Relations at Boston University and the head of BU's PRLab, offers a glimpse into how tomorrow's professionals are being trained for a PR career.

[Video] Informational & Entertainment Value in Video Content

By |Jul 14 2016|Categories: Video|Tags: , , |

In today’s video, I discuss balancing the two and using a few techniques to make videos feel a bit more cinematic, upping the perceived production value and visual appeal of your content. The end result is that your audience is both entertained/engaged and informed, making them much more likely to keep coming back for more.

Catching Up with Client Coverage – June

By |Jul 14 2016|Categories: PR|Tags: , , |

We're showcasing four tech PR features from June that were secured as a result of team efforts for 3Q Digital, Cambridge Consultants, Marxent and Ubuntu.