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A Personal, PR Perspective on Super Bowl 50

By |Feb 5 2016|Categories: PR|Tags: , , , |

As we head into Super Bowl 50, I can’t help but get excited for the game and all of the unique branding and PR details that have made it the most anticipated one yet.

#FridayFive: PR and Digital News Roundup [Feb 5, 2016]

This week we cover the latest Facebook algorithm tweak, 3 ways content can transform social media fans, how the internet of things will change digital marketing, and 3 digital marketing tips to help show value and engage customers.

Why March Communications is Starting 2016 Stronger Than Ever

By |Feb 4 2016|Categories: Culture|Tags: , |

After an exciting 2015 highlighted by new hires and successful client campaigns, March Communications is looking forward to an even more successful 2016.

How to make sure your strategy isn’t stuck like Bill Murray in ‘Groundhog Day’

Whether or not Punx has forecasted an early arrival of spring, there are things that every company can be doing now to break out of the cyclical routine that has left them feeling creatively stagnant.

Why Public Relations Agencies Should Embrace Nonprofit PR Work

Should you consider adding a nonprofit client to the roster, a bit out of your comfort zone and core area of focus? The answer is YES and here’s why.

#FridayFive: PR and Digital News Roundup [Jan 29, 2016]

By |Jan 29 2016|Categories: PR, Social Media|Tags: , , |

This week we cover Facebook features to enhance your PR communications, Twitter executives leaving the company, the evolution of digital marketing, Super Bowl commercials in a digital world, and 7 paradoxes of digital marketing.

[Podcast] CES 2016 Recap: Ain’t No Party Like a Warehouse Party

It’s one of the biggest trade shows in the world, and it can be a complete nightmare for the woebegone […]

5 Tips and Tricks for Startups That Need to Kick-Start their PR

By |Jan 28 2016|Categories: PR|Tags: , , , |

Here are a few handy guidelines that every up-and-coming entrepreneur can use to garner some press attention.

GE Comes to Boston – What This Means for Technology, PR and the City

Boston residents would have to be living under a rock to have missed the recent news that GE announced they […]

Snap to It, Already: How Brands are Using Snapchat as a Marketing Tool

By |Jan 22 2016|Categories: PR, Social Media|Tags: , , |

Many businesses are using Snapchat as a creative way to give followers behind-the-scenes content, a familiar face, and to promote their brand.