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#FridayFive: PR and Digital News Roundup [April 29 2016]

Cheerios' wrongful tribute to Prince, how Beyonce's new album generated PR buzz, Uber and Amazon's recent impact on society, how mobile ad growth impacted Facebook's Q1 earnings, and is Snapchat encouraging its users to speed?

The Single Most Important Element of Live Event Video

Live events present one of the best opportunities for brands today to produce a wide range of video content. Here's one big tip to help you get the most out of live event video.

Why Good UX is Important for Effective PR Strategy

In a time where PR subsists on website functionality, here are 5 UX recommendations to help support your media strategy.

#FridayFive: PR and Digital News Roundup [April 22 2016]

Conversational habits that may be hurting your professional career, unthinkable behaviors behind creative content and why talent is PR's biggest problem.

Catching Up with Client Coverage – March

By |Apr 21 2016|Categories: PR|Tags: , , |

For this month’s recap of client coverage, we’re showcasing three tech PR features from March that were secured as a result of team efforts for Aldebaran, Ubuntu and Vaisala.

Boston PR Networking Tips for New Grads, Rising Seniors This Summer

With colleges and universities coming to a close in about a month, students are scurrying around to land that dream job, whether it is a summer internship or full-time position. The process can be nerve-wracking for most.

Twitter’s Lackluster Evolution and the Need for Innovation

Rather than making insignificant tweaks that users see as an inconvenience to the current platform, Twitter needs new ideas and innovative features that will get users excited and keep them engaged for years to come.

#FridayFive: PR and Digital News Roundup [April 15, 2016]

How the Boston tech startup ecosystem is making a strong comeback, why small is the "new" big for innovative PR, Verizon's 300 million dollar plan to bring Fios to Boston, HubSpot's PR dilemma with former staffer, and why tech companies need a broad media strategy.

A Prediction for Brand Journalism’s Continued Evolution

The media landscape is constantly evolving. And, over the last few years, we’ve seen major shifts in public relations as media outlets trim their staff and transition to storytelling with video.

March Comms’ Tech Download [April 12, 2016]

By |Apr 12 2016|Categories: PR|Tags: , |

The latest happenings from the past month in the hottest, most valuable areas of tech ­– straight from our desks to yours.