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Pub Club

[Video] The Truth About Viral Video Content

In today's video, March's Brendan Reilly talks about why the focus of your video content should be on quality, not virality.

Welcome, Caroline Watson

By |Aug 22 2016|Categories: Culture|Tags: , |

Today, we welcome our newest content associate, Caroline Watson, to the March Communications team. We asked her a few questions to get to know her better.

#FridayFive: PR and Digital News Roundup [August 19 2016]

This week in March Communications #FridayFive, we uncover the latest in PR news, specifically: tips for managing your editorial calendar opportunities, how to get ROI from your PR program, reasons why PR fails and what to do about it, how the term "newsjacking" has affected the PR industry and what PR can learn from this election cycle.

[Podcast] PR Pitching: New Phone, Who Dis?

On this week's Hacks and Flacks, Manny Veiga and Paul Davenport talk to HealthITSecurity's Elizabeth Snell about her preferred rules of engagement when it comes to PR pitching and outreach.

[Video] Stop Using Buzzwords in Your Content Marketing Writing

Buzzwords can confuse, annoy or disengage your readers. Content Strategist Manny Veiga shares a few tips to help you eliminate these words from your writing.

#FridayFive: PR and Digital News Roundup [August 12 2016]

This week in March Communications #FridayFive, we uncover the latest in PR and Tech news, specifically: how to earn media coverage in the tech industry, what Apple can teach us about PR, how tech giants are downshifting on innovation, Boston PR experts' advice on the Rio Olympics, and whether location really matters in PR.

Catching Up with Client Coverage – July

We’re showcasing four tech PR features from July that were secured as a result of team efforts for ArcTouch, InfoVista, Mimecast and TM Forum.

[eBook] Shot on Video: Embracing Video as Part of Your Brand

By |Aug 9 2016|Categories: Video|Tags: , , |

Whether you’re looking to produce videos for your website, email marketing, YouTube and social media channels or all of the above (hint: it should be all of the above), this e-Book will help you get started.

#FridayFive: PR and Digital News Roundup [August 5 2016]

This week in March Communications #FridayFive, we uncover the latest in PR, digital, and social news, specifically: the social media trends dominating this year, Instagram takes a page out of Snapchat's book, how social media will define the Olympics' success, Facebook planning to clean up news feeds and which Olympic hashtags you stay away from.

[Video] The Value Research & Content Bring to PR

Research projects and content campaigns work hand-in-hand to increase brand awareness, giving businesses the opportunity to put their name out there without being explicitly promotional, while giving their content a wealth of valuable and unique perspectives to call upon.