Sponsored Media & Syndicated Content
Social media, mobile technology and a number of other trends are challenging the traditional media landscape. Blending paid, earned and owned media, for instance, is increasingly important to raise awareness of your brand, product or service, gain customers’ buy-in and trust, and convert leads into sales.
We become the content hub for client campaigns, developing keyword-rich, highly sharable content, such as press releases, bylines, contributed columns, blog posts, white papers, eBooks and other graphical content, working with the publishers, blog owners and platform managers to secure placement and optimize distribution.
We also advise our clients on how to tie sponsored opportunities, such as advertorials and webinars, into their PR campaigns, and work with them to achieve the right marketing mix to maximize ROI. This sometimes involves the paid and unpaid syndication of high-quality content, which is becoming more essential for improving brand visibility and engagement online.