March Insight & Analytics
March takes the guesswork out of PR by applying real-time intelligence to the planning of communications strategies while closely tracking impacts and monitoring outcomes.We take analytics a step further by integrating it with Web and Google Analytics to help develop a more complete picture of online brand interaction.
March Insight provides research and analysis programs that can determine brand sentiment, competitive positioning and message resonance to ensure that PR is constantly focused on changing customer and influencer opinions to deliver real ROI.
With full-time research analysts monitoring new developments, the March Insight team can identify customer sentiment via surveys and focus groups, develop models connecting PR outputs to the sales pipeline and leverage primary research for media and customer attention.
March Insight adheres to the Barcelona Principles and AMEC guidelines to develop these models and provide an effective way to measure the full value of your PR program.