While communications strategies will continually evolve to meet new demands, one constant will be the importance of building strong relationships with key influencers. From media professionals to analysts to internal stakeholders, a targeted, strategic approach is needed to reach all relevant and valued parties.
Businesses are expanding their reach and going global, and with that comes the need for effective international PR programs in key markets. Through our partnerships with more than 80 PR agencies globally, we help clients successfully break into new local markets, with streamlined management through their core, trusted March team.
Insight & Analytics
The ability to monitor and track influencers, mentions, conversations and trends has never been more important. Applying competitive analysis and real-time intelligence sources to communications planning, delivery and measurement allows March to take the guess work out of PR, improving the relevance of messaging, targeting of stories and overall campaign impact.
SEO & Content Marketing
The role of content in natural search is changing rapidly. Google’s algorithms continue to place increasing value on rich media and audience engagement. High-quality content that truly engages your target audience and is optimized for social sharing is the key to securing highly competitive, top natural search positions.
Strategy, Messaging and Training
Want great coverage? Get your strategy right, research and plan your story and fully prepare your spokespeople. Effectively portraying and clearly articulating your vision and message starts with a deep understanding of your strategic direction. At March we believe strategy, messaging and effective spokesperson training go hand in hand. Our workshops and interactive sessions help novices and veterans alike identify and unify the main messages you want to express, and help refine story delivery.
Sponsored Media & Syndicated Content
The media landscape has shifted dramatically over the last few years. Earned coverage is harder to come by, while content must be increasingly portable to maximize reach, impact and ROI. March helps clients make sense of and take advantage of this dynamic environment by identifying contributed, paid and syndicated opportunities and developing appropriate and compelling content.
Thought Leadership & Industry Events
With editorial staff stretched ever more thinly and industry analysts playing a growing role in publishing content, gaining a thought leadership position in any industry requires a more creative approach than ever. March understands the combination of issues-based commentary, rapid-fire response, leveraging events and wooing of key influencers that is required to achieve standout visibility.