Virtualization & Cloud PR
Whether you’re in the public or private cloud business, there’s no denying that cloud is here to stay. March has worked with cloud software and services companies across the board, including providers of infrastructure as a service (IaaS), cloud management software, application delivery controllers (ADC), disaster recovery and more, helping each to define and promote their unique, compelling story to the influencers that matter most.
There’s big money to be made in cloud. Research firm IDC predicts that from 2012 to 2016, the market for public IT cloud services alone will grow by 26.4 percent per year – five times that of the overall IT industry – as companies accelerate their shift to the cloud services model for IT consumption. For providers of cloud software and services, getting your brand in front of prospects is a large part of capitalizing on this revenue, as well as upselling to current customers.
March’s understanding of the industry, creative approach to story angles and deep relationships with cloud media and analysts has launched several cloud innovators into the spotlight. We’ve successfully launched IaaS providerCloudSigma into the U.S., helping pave the way for top-tier speaking opportunities at GigaOm Structure Europe; leveraged competitor news and industry trends to keep cloud management platform provider OnApp top-of-mind; and executed various successful thought leadership campaigns for clients like Workshare.