Coverage Preference
With my clients’ coverage appearing usually online, it can sometimes throw me off when articles appear in print. After all, it takes more than just setting up a Google alert to monitor for it and then there’s the whole issue of warming…
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Sam and Christy Whitmore – Data Visualization
Last week, March Communications was lucky enough to play host to two of our industry’s most well known members, Sam and Christy Whitmore. They shared their thoughts on how tech media will change in the coming year and how PR needs…
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Sunday's News
In a report released Monday by the Associated Press, it was published that U.S. newspaper circulation is down 10.6 percent from last year, with Sunday circulation falling 7.5 percent. The study was based on 379 newspapers over a six-month span from…
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The Chaos Scenario and Traditional Media's Downfall
In a recently published book by Bob Garfield, “The Chaos Scenario,” he discusses the current digital revolution and how the mass media and marketing world as we know it is being replaced. Garfield interestingly notes that this revolution is not unlike…
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March Away Day
Last Thursday was our agency away day. Held in Framingham – to get out of Boston for a bit – the day consisted of team sports, brainstorming and great conversation.
We focused on the importance of being part of a team. Understanding…
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Incorporating New PR Skills
As I mentioned in my post last week, Adapting to New Media, public relations professionals need to stay on top of new media trends to stay competitive and keep their clients competitive in their respective industries. PR agencies can no longer…
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Public Relations, a Look Ahead in New Media
With the rise of social media, there has been some discussion of how the PR industry will undoubtedly change. Will it subside as new media outlets become more easily accessible to the public? Will it grow as people try to figure out…
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The Key to Social Media: Balancing Observation with Participation
As social media popularity and functionality continues to escalate, many companies are asking how best to make use of tools such as Twitter, LinkedIn, Facebook, and the like. I believe it comes down to participation – something I highlighted…
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Using Social Media to Generate Leads
Last week, I attended the webinar “How to Use Social Media for Lead Generation” led by Rick Burnes, Marketing Manager at HubSpot.
Rick described how traditional marketing channels like TV, radio, newspapers, direct mail, and cold calling are like a…
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