Earth Day Musings
Although I’m sure the scads of stranded and delayed travelers will not be excited to hear this, in light of Earth Day today, I thought I’d share one of the positive effects of the recent volcanic eruption that halted air traffic over…
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PR: Wide Angle Lens Required
There’s no doubt that the day-to-day function of PR is changing radically with the proliferation of more social media tools and direct-to-consumer channels. Social media is quickly becoming a PR element that no one can really afford to ignore, but in the…
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Coke/Dasani Earth Day Scam?
Today I received an email from Corporate Accountability International. Spam? Yes. Interesting? Yes. Not sure what prompted me to open this bit of junk mail as I’m pretty sure I’ve never signed up, visited, or even heard of this company, but…
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Kermit the Frog is a Liar
As Kermit the Frog famously said, “it’s not easy being green.” Well sorry Kermie, but I think you’re mistaken. Today, April 22, 2009 is Earth Day, and there’s no better time to discover the multitude of EASY things you can do…
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It doesn't have to be earth shattering…
Hellooooooo spring! The sun is out, the winter coat is at the back of the closet, and it’s almost time to break out the flip-flops. So what does spring mean besides a wardrobe change? It means Earth Day is here! Okay, okay,…
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