World Cup 2010 – Nike “Plastic Fantastic’ Football
Mick’s recent post about Nike’s efforts in the advertising realm to capitalize on the World Cup, highlights one of the key nuances of the world’s most popular sport. The game is not about scoring a ton of points per quarter or half, and having…
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Technology Spending Improves
As I exited the “t” station this morning, I was handed a complimentary copy of The Wall Street Journal. I quickly scanned the headlines, and one immediately caught my eye: “Tech Spending Bounces Back As Profits Rise.” The piece looks…
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