Why PR Should Lead Advertising: Exhibit A
Yet more PR fallout from the BP oil spill disaster. Except this time, it’s not BP that made the blunder (for a change).
A Yahoo!News article from yesterday is reporting that
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3-D Ads: A Smart Investment or A Headache?
2010 should be dubbed “The year of 3-D.” After the success of Avatar, the movie industry is packed with upcoming 3-D movies–Toy Story 3, Saw VII, and unfortunately Step Up–are just a few scheduled to release this year. Even the biggest…
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Celtics are Social Media Champs
If you’re a Boston Celtics fan who can’t score tickets and don’t get enough of your favorite players on television, you’re in luck: social media is here to help.
The Boston Celtics is using social media in an effort to increase team…
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Social Media, the New Voice of Advertising
Even with all the talk of Facebook’s increased privacy settings and the concern about sharing too much online, the majority of Americans still reveal personal information on social media networks. So why would it come as a surprise that these personal details…
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HP Carried away?
The famous series, Sex and the City, will be premiering its second movie in theaters next week, and Carrie’s Mac laptop will sadly not be there.
To increase brand recognition, particularly among stylish women, HP has outbid Apple in the new movie’s…
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How Important Is Your Domain Name?
I’m not sure if it’s just New England or if other regions of the country are attacked with furniture store advertisements as ferociously as we are. While getting ready every morning with the news in the background, I must hear the owners…
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Could the iPad be the Media Industry’s Saving Grace?
Speculation has been rife about the potential of the iPad to change the fortunes of the media industry, and the types of content deals that have been struck, as launch day for the iPad draws…
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Digital Billboards – Disastrous or Delightful?
As if drivers need another distraction on the road, enter digital billboards. A recent article in The New York Times describes these billboards as having the same glow as Times Square with the immediacy of the Internet. The images change…
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Chicken McNuggets – the Athletes' Favorite…
In this day and age of the distracted consumer, I thought advertising was having to work harder and be more clever to engage customers.
Apparently not in McDonald’s case!
At least the PR people seem to have thought about it…
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The More Things Change, The More PR Stays The Same
I recently had the pleasure of taking part in a panel discussion at my alma mater, Bates College, on what it’s like to work in the communications industry. This was the first such experience I’d had where I…
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