Does March 'do' social media?

We believe that all media is social. Print and broadcast publications are relying increasingly on online and user-generated content, or transitioning to an online-only format. As a result of this, online influencers (both collectively and as individuals) are gaining unprecedented authority in the traditional media. No company in the technology sector should entertain a PR proposal that lacks thorough consideration of how social media fits into the program - including an explanation of how social media monitoring and participation will be integrated with the rest of the media relations, marketing and lead generation strategy.

We have coordinated in-person meetings for clients with global news correspondents using Twitter, we have secured interviews for our clients in the business press by leveraging the company's best blog posts, and we regularly connect clients with new business prospects and potential partners through LinkedIn.

So we don't list "social media relations" on our list of services. Instead, we incorporate social media principles and tools into our client's campaigns, at both a strategic and tactical level. That way, social media becomes part of what we do for every client, on every campaign.

As long as new social media tools and tactics are being developed, we will continue to find ways to use them to strengthen all of our PR and marketing activities.