Life at March

Here at March we like to make sure that we get the balance right between working hard and having some fun. Sure, delivering outstanding work for our clients is hugely important and it’s our number one priority, but it’s also important to enjoy your days and like spending time with the people you work with.  Go ahead and meet some of team and check out some of the things we have been up to recently!

March on Tumblr

  1. prnewswire:The Power of Digital Storytelling: 6 Tips to Find… October 30, 2014


    The Power of Digital Storytelling: 6 Tips to Find and Tell a Great Story

    It doesn’t matter whether you write about the economy or something considered “buzzworthy” like entertainment. Everyone has an interesting story waiting to be uncovered. 

    The challenge is finding the best way to tell that story so your audience wakes up and listens.

    Continue reading on Beyond Bylines

  2. smarterplanet:The Three Breakthroughs That Have Finally… October 30, 2014


    The Three Breakthroughs That Have Finally Unleashed AI on the World | WIRED

    A few months ago I made the trek to the sylvan campus of the IBM research labs in Yorktown Heights, New York, to catch an early glimpse of the fast-arriving, long-overdue future of artificial intelligence. This was the home of Watson, the electronic genius that conquered Jeopardy! in 2011. The original Watson is still here—it’s about the size of a bedroom, with 10 upright, refrigerator-shaped machines forming the four walls. The tiny interior cavity gives technicians access to the jumble of wires and cables on the machines’ backs. It is surprisingly warm inside, as if the cluster were alive.

    Today’s Watson is very different. It no longer exists solely within a wall of cabinets but is spread across a cloud of open-standard servers that run several hundred “instances” of the AI at once. Like all things cloudy, Watson is served to simultaneous customers anywhere in the world, who can access it using their phones, their desktops, or their own data servers. This kind of AI can be scaled up or down on demand. Because AI improves as people use it, Watson is always getting smarter; anything it learns in one instance can be immediately transferred to the others. And instead of one single program, it’s an aggregation of diverse software engines—its logic-deduction engine and its language-parsing engine might operate on different code, on different chips, in different locations—all cleverly integrated into a unified stream of intelligence.

    Consumers can tap into that always-on intelligence directly, but also through third-party apps that harness the power of this AI cloud. Like many parents of a bright mind, IBM would like Watson to pursue a medical career, so it should come as no surprise that one of the apps under development is a medical-diagnosis tool. Most of the previous attempts to make a diagnostic AI have been pathetic failures, but Watson really works. When, in plain English, I give it the symptoms of a disease I once contracted in India, it gives me a list of hunches, ranked from most to least probable. The most likely cause, it declares, is Giardia—the correct answer. This expertise isn’t yet available to patients directly; IBM provides access to Watson’s intelligence to partners, helping them develop user-friendly interfaces for subscribing doctors and hospitals. “I believe something like Watson will soon be the world’s best diagnostician—whether machine or human,” says Alan Greene, chief medical officer of Scanadu, a startup that is building a diagnostic device inspired by the Star Trek medical tricorder and powered by a cloud AI. “At the rate AI technology is improving, a kid born today will rarely need to see a doctor to get a diagnosis by the time they are an adult.”

  3. #TBT to @nhubbell’s farewell drinks at #Ward8!… October 30, 2014

    #TBT to @nhubbell’s farewell drinks at #Ward8!

  4. prnewswire:Let’s Add An Instagram Contest To Our Social Media… October 29, 2014


    Let’s Add An Instagram Contest To Our Social Media Marketing

    Contests may seem a bit overwhelming, but they can be a terrific way to increase engagement. Instagram in particular is a great platform for hosting one.

    This article details how to create and run a quality Instagram campaign. 

    Continue reading on Social Media Examiner

    (Photo by Jason A. Howie; used under CC BY 2.0)

  5. ibmsocialbiz:Winning the race with analytics: The speed… October 28, 2014


    Winning the race with analytics: The speed advantage | The Big Data Hub

    Glenn Finch, Global Leader for Technology and Data in the Business Analytics and Strategy Practice, IBM

    Today, IBM launches the 2014 IBM Institute for Business Value analytics study, and I am so excited to tell you about it. In our six years of conducting this type of fact-based research, we have never seen data as powerful as this year’s findings.

    In 2014, several significant shifts occurred in the world of big data—shifts that you cannot afford to ignore. The most significant change: velocity is now the value driver for big data. And most organizations are now realizing a return on their analytics investments within 12 months. These two shifts mean that organizations not only need to transform raw data into actionable insights faster, but for every day they wait to do something, their competitors are a day closer to recouping the investments by increasing revenues, operating more efficiently and creating better customer interactions.

    Enter the speed advantage. Our research revealed a small group embracing this shift for competitive advantage. These organizations are significantly impacting business performance and market position through speed-driven data and analytics practices.

    Read more on:

March on Twitter