Consumer Technology
Consumers are notoriously fickle about ‘what’s hot’ and consumer tech is a rapidly evolving market – this makes it a challenge to get a consumer product or service to stand out and makes it even harder to keep it in the spotlight. March has a broad base of expertise - from software, like PC utilities, mobile apps, and video animation tools, all the way to hardware, like mobile broadband modems and SIM cards.
Read MoreGreen and Clean Tech
Clean tech – whether it be renewable and solar energy, water and wind turbines, energy efficiency, electric vehicles, or green IT – has evolved beyond hype. To stand out in today’s market, clean tech companies must know how to position themselves in a complicated and noisy market. At March, we focus on making sure that your company and its technology is seen as relevant, innovative, and consequential.
Security
Innovation is in high gear across the security space, from data and identity protection, to communications privacy, application, mobile or network security, and access control. In a crowded, technical and highly competitive market, gaining mindshare and achieving campaign success requires an intelligent, informed and creative approach.
Software and Services
Enterprise technology has been in the fast lane with disruption from software as a service, on-demand applications, enterprise 2.0 collaboration, open-source software, virtualization, and cloud platforms changing the game. March has worked with companies in all of these fields and understands how to make companies stand out.
Telecommunications
The world of telecommunications is undergoing major upheaval with emerging technologies and trends, like mobile payments, big data, 4G, cloud, and Net Neutrality forcing CSPs to reconsider fundamental business models. Establishing an authentic, relevant voice in this rapidly transforming sector, calls for campaigns driven by expertise and experience.