Client: Solectria Renewables
Campaign: Increasing profile amongst key solar industry influencers

Brief

• Introduce Solectria Renewables to core target and local media to lay foundations for ongoing productive relationships
• Leverage appointment of new President to outline company’s ambitions and objectives

Approach

• Tie appointment to key industry trends highlighting the market opportunity for Solectria as it enters its next stage of growth
• Develop more in depth story opportunities about the company’s goals, offerings and success beyond the appointment announcement
• Create foundation for longer term PR program and relationships with media

Results

• Successfully established Solectria’s mission and objectives with key target publications
• Secured two interviews at the ASES annual industry conference for Solectria’s new President
• Developed additional interview opportunity around smart grid awareness for Solectria CEO and Founder
• Secured 9 pieces of coverage, including one long-form video Q&A through direct outreach
• Meeting scheduled at ASES resulted in increased interest with key industry publication for video feature segment on Solectria and its founders’ history in the solar energy industry

Editorial Coverage