Client: BT Media & Broadcast
Campaign: Making waves at the world’s biggest digital media event

Brief

  • Leverage BT Media & Broadcast’s (BTMB) participation in NAB, the world’s largest digital media industry event, to establish BTMB as a thought leader and technology innovator.

Approach

  • Worked closely with BTMB executives to develop messaging for show demos and presentations, including extensive media training
  • Developed and distributed direct mail pieces leading up to the event to generate booth traffic
  • Created online banner advertisements on BTMB’s website to generate booth traffic and media/analyst interest
  • Developed content for BTMB’s newsletters, Focus Americas and The Hub
  • Provided event support, including collateral printing, logistics and on-site booth support
  • Coordinated production of event giveaways

Results

  • Increased BTMB’s visibility at NAB through press releases and case studies
    • Developed five press releases pre, during and post show
    • Drafted three case studies leading up to the event
  • Secured and hosted 16 media/analyst briefings at the event
  • Secured speaking slot for BTMB’s general manager
  • Generated 20 pieces of press coverage, including a cover story in Satellite Business Solutions
  • BTMB web traffic increased by 25% during and post NAB

Editorial coverage