Boston Tech PR

How Will the IoT Era Affect PR?

By |Apr 18 2017|Categories: PR|Tags: , , , , , |

The coming IoT era is positioned to shape everything we do, from restocking groceries and driving connected cars to PR, marketing and communications strategies. How will the IoT affect the PR industry?

#MWC17: IoT on the Rise

By |Mar 27 2017|Categories: PR|Tags: , , , , , , |

What’s new in the mobile industry? Earlier this month, members of the March team went to Mobile World Congress (MWC) to find out.

Despite Widespread Consolidation, MarTech Continues to Flourish

Marketing technology – or MarTech – can be a mystifying category, especially in today’s media landscape. The phrase encapsulates a […]

From Cloud Communications to PR Pitches, Crafting a Clear Message is Key

Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.

Tech Innovation in Boston and Beyond: A Publicity Club of New England Panel Discussion

The Publicity Club of New England will host Boston Globe columnist Scott Kirsner and Joseph Flaherty, the direct of content and community at Founder Collective, in a discussion about the current state of tech innovation in Boston.

Crisis Comms: The Rise of Fake News

By |Jan 25 2017|Categories: PR|Tags: , , , , |

2016 was the year of the rise of fake news, as the media was compromised by inaccurate, often completely made-up news stories. […]

#NRF17: Adapting to a Changing Retail Landscape

This past week, the March team, including Account Director Courtney Allen, attended the National Retail Federation’s (NRF) Big Show in […]

#CES2017: Top Trends, Tweets and Tips

March is at CES 2017! We’re kicking off the New Year by sending our very own Alex Jafarzadeh, Courtney Allen, […]

Catching Up with Client Coverage – October

For this month’s recap of client coverage, we’re showcasing three tech PR features from October that were secured as a result of team efforts for AcuityAds, Canonical and Marxent.

Catching Up with Client Coverage – September

We’re showcasing three tech PR features from September that were secured as a result of team efforts for Cambridge Consultants and ArcTouch.