Boston Tech PR

Seeking Credibility, in News and PR

By |Jun 14 2017|Categories: PR|Tags: , , , , |

In an era of increasingly prominent fake news, media consumers are looking for credible information from credible sources. What does this mean for the PR industry? March Vice President Meredith L. Eaton explores this phenomenon and more.

Digital Disruption in Action at TM Forum Live! 2017

The pioneers leading the world’s most innovative digital transformations were on hand at this year’s TM Forum Live! in Nice to […]

#ESCconf: Embedded Systems will Power Futuristic Tech

Every year, software developers, hardware engineers, executives and suppliers gather in Boston at the Embedded Systems Conference to hear the latest on embedded systems. March VP Meredith L. Eaton attended the conference to learn more about where this industry is headed.

How Will the IoT Era Affect PR?

By |Apr 18 2017|Categories: PR|Tags: , , , , , |

The coming IoT era is positioned to shape everything we do, from restocking groceries and driving connected cars to PR, marketing and communications strategies. How will the IoT affect the PR industry?

#MWC17: IoT on the Rise

By |Mar 27 2017|Categories: PR|Tags: , , , , , , |

What’s new in the mobile industry? Earlier this month, members of the March team went to Mobile World Congress (MWC) to find out.

Despite Widespread Consolidation, MarTech Continues to Flourish

Marketing technology – or MarTech – can be a mystifying category, especially in today’s media landscape. The phrase encapsulates a […]

From Cloud Communications to PR Pitches, Crafting a Clear Message is Key

Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.

Tech Innovation in Boston and Beyond: A Publicity Club of New England Panel Discussion

The Publicity Club of New England will host Boston Globe columnist Scott Kirsner and Joseph Flaherty, the direct of content and community at Founder Collective, in a discussion about the current state of tech innovation in Boston.

Crisis Comms: The Rise of Fake News

By |Jan 25 2017|Categories: PR|Tags: , , , , |

2016 was the year of the rise of fake news, as the media was compromised by inaccurate, often completely made-up news stories. […]

#NRF17: Adapting to a Changing Retail Landscape

This past week, the March team, including Account Director Courtney Allen, attended the National Retail Federation’s (NRF) Big Show in […]