Building a Global Network of PR Agencies for Exigen Services
Posted by Cheryl Gale on Mon, May 05, 2008 @ 11:57
Since 2006 we've been successfully supporting Exigen Services' (formerly StartSoft Development Labs) US PR push. In fact a hit in eWeek at the beginning of the campaign resulted in a number of leads. Since then we've been working to position Exigen Services as a next generation application outsourcing provider through research with Forrester and hard core media relations. Recently we built a network of agencies for Exigen Services in the UK, Germany, Sweden, Russia, Latvia and Lithuania. We are managing the strategy, process and output. It's going extremely well and we're all off to London for a global PR agency summit in June. Eric is particularly excited about going to London! Having built out Cisco's EMEA PR agency network back in late 90s it's good to know some things change and some things stay the same. Partnering with the Globalcom network (Spreckley in the UK, Globalcom in Germany and Infocomp in Sweden) has been productive and good fun. Thanks team. Our other networks include ION (Octopus' Network) and Bandwidth (Band & Brown's network) where we share a handful of clients with each network.