This week in March Communications #FridayFive, we uncover the latest in PR, digital and social news, specifically: can businesses succeed without social media, Twitter verification has gone public, why IoT is critical to future success, how the UK’s digital strategy must account for Brexit and does your social media strategy address security concerns?

'If I Don't Do Social Media, Can My Public Relations Still Succeed?'‘If I Don’t Do Social Media, Can My Public Relations Still Succeed?’

July 16, 2016 – Forbes

Can businesses succeed without social media? And what about PR?

 

Twitter Now Lets Anyone Request a Verified AccountTwitter Now Lets Anyone Request a Verified Account

July 19, 2016 – The Verge

Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification.

 

Does Your Social Media Strategy Address Customer Security Concerns?Does Your Social Media Strategy Address Customer Security Concerns?

July 20, 2016 – Social Times

To help soothe user anxieties about social media privacy, it’s important for digital marketing campaigns to consider what messages we’re sending to our customers.

IoT Goes Mainstream: New Research Finds 76% of Companies Believe the Internet of Things is Critical to Future SuccessIoT Goes Mainstream: New Research Finds 76% of Companies Believe the Internet of Things is Critical to Future Success

July 20, 2016 – Bulldog Reporter

Telecom giant Vodafone recently published its fourth annual IoT Barometer Report, a global survey of business sentiment regarding innovation and investment in the Internet of Things.

UK's Digital Strategy Must Account for Brexit, say MPsUK’s Digital Strategy Must Account for Brexit, say MPs

July 21, 2016 – The Register

The BIS Committee said the government should “explain how the digital strategy will be affected by the referendum result” and “needs to address the issue of whether businesses will be able to access the European single digital market, if they want to do so” in light of the vote to leave the EU.