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Engaging Audiences With Mind Teasers and Other Content Treasures

By |Oct 24 2013|Categories: Content Marketing, PR|Tags: , , , |

Twice yesterday via social media, my friends encouraged me to take an online left brain/right brain test. I recommend you […]

14 Reactions to Apple’s New – and Free – Mavericks OS

By |Oct 23 2013|Categories: PR|Tags: , , , , , |

As a PR agency, we always like to pay attention to product launches and all of the buzz that follows.

Yesterday, […]

Brand First Impressions: They Happen Earlier Than You Think

By |Oct 23 2013|Categories: Content Marketing, PR|Tags: , , , , |

Most people will tell you that first impressions matter a great deal. When you’re interviewing for a new job, you […]

Personalization is King at Inbound Marketing Summit 2013

By |Oct 22 2013|Categories: Content Marketing, PR|Tags: , , , , |

I was fortunate enough to attend this year’s Inbound Marketing Summit (IMS) at Boston’s Hynes Convention Center, and I’d be […]

What ‘Grand Theft Auto V’ Can Teach You About Product Launch Strategies

By |Oct 22 2013|Categories: PR|Tags: , , , , , |

Grand Theft Auto V  is the best-selling video game of all time. Sales passed $1 billion in three days. In […]

3 Ways You Can Tell if Your Content is a Leaky Cauldron

By |Oct 21 2013|Categories: Content Marketing, PR|Tags: , |

In celebration of this coming Halloween – and with all apologies to the Harry Potter fans of the world – […]

3 Yoga Poses You Can Do At Your Desk

By |Oct 21 2013|Categories: Culture|Tags: , , |

Monday morning. We meet again.

Your latte hasn’t kicked in yet, but your inbox keeps flooding with emails. What can you […]

PR Tips: Why You Should Do Your Pitching Homework

By |Oct 18 2013|Categories: PR|Tags: , , |

Pitching is a key component of PR. PR professionals may pitch a journalist or analyst to offer a company executive […]

Storytelling at its Best: When Brands Become Part of People’s Lives

By |Oct 18 2013|Categories: PR, Social Media|Tags: , , , , , |

It’s funny how timing works out. Just last week I was at a Publicity Club of New England event that […]

How New Execs Can Build Effective Relationships with Influencers

By |Oct 17 2013|Categories: PR|Tags: , , , |

Apple recently announced that Burberry’s CEO, Angela Ahrendts, would be joining the team as senior vice president of retail and […]