Roll out the red carpet. Just the other week, for one brief and glorious instant, I became a “top influencer” in a LinkedIn Group.
For those unfamiliar with this feature, it’s a neat little box in every LinkedIn Group that shows the…


I’ve been doing a lot of research on the mobile security industry recently, and it’s become quite apparent that the field is anything but stagnant. It seems as though not a week can pass without some new malware being set loose upon…


The common perception of social media marketing is that B2Bs have always had it tougher. Popular social networks like Facebook and Twitter are very casual environments, which can sometimes prevent B2Bs from taking them seriously.
In fact, they’re so different that a…

Vintage TV

Nothing like a little controversy in your own backyard to keep life interesting. Here in Boston, there’s a brouhaha … well, brewing … over news that Internet video service Aereo is coming to Beantown.
The company, much to the chagrin of several…

  |  April 29 2013  |   Blog   |   0 COMMENTS

SlideShare, the social media network that hosts online presentations, is kind of the unsung hero of the B2B world. Maybe it hasn’t exactly caught fire precisely because so much of the content is B2B-focused.
The truth is that SlideShare is one of…

  |  April 26 2013  |   Blog   |   0 COMMENTS

This past week, I had the pleasure of speaking to two very different groups of aspiring PR professionals at my alma mater, Curry College. On Tuesday evening, the room was filled with continuing education (CE) students, most of whom were at least…

Cave Painting

Recently, I found myself surfing the interwebs, as I often do, for a good read. Being a PR professional and an avid consumer of all types of media content, I started reading an interview with New York Times bestselling author Guy Kawasaki,…

  |  April 26 2013  |   Blog   |   0 COMMENTS

5 Tips for Building Your Customer Engagement Strategy
Business2Community – April 21, 2013
Customer engagement consists of deepening your relationship with your current customers and establishing new, high-value relationships. Engaged customers last longer, spend more money and are more loyal. This article…

  |  April 25 2013  |   Blog   |   0 COMMENTS

Tech PR firms have a lot to do. Aside from creating press releases, arranging interviews and generating buzz for clients, we need to take a step back and think about content marketing strategies, too.
How can a blog post generate leads? How…

  |  April 25 2013  |   Blog   |   0 COMMENTS

As you may know, we launched Last Thursday in September 2012 to create an informal monthly networking event for fellow members of the Boston technology, PR and media communities, held at a local venue.
This month, we’ve switched things up a bit…

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