|  June 25 2013  |   Blog   |   0 COMMENTS
We-Want-You Do you enjoy working with sharp, likeminded individuals who share a passion for technology and working with industry influencers? Do you thrive in a challenging, inspiring environment? Would you like to shoot pool or play darts and foosball during your lunch break?…
cheetos There’s a peculiar science to the sodium-induced euphoria we love about snack foods like Cheetos. It has an equally peculiar name: “vanishing caloric density.” Every time you eat a Cheeto, your brain thinks there are no calories in it and you want…
Video Pets. Food. Sunsets. “Selfies.” These are just a select few of the most commonly photographed items that appear on our Instagram feeds every day, every hour, finished with one of 20 image-enhancing filters. But, as of yesterday, the Instagrammability of our surroundings…
  |  June 21 2013  |   Blog   |   0 COMMENTS
social-media-2 How to Effectively Leverage Social Media ClickZ – June 18, 2013 Did you know that 65 percent of marketers plan to increase their social media ad budgets this year? This article discusses how social media spending is on the rise, and what…
  |  June 21 2013  |   PR   |   1 COMMENT
Don't Thanks to the Internet and the ability it provides to reach audiences on a massive scale, brand successes are magnified exponentially. Unfortunately, the same can be said for their missteps, too. This is where seasoned PR professionals come into play. It is…
  |  June 21 2013  |   Social Media   |   0 COMMENTS
samadamsrainbow In the past year, craft beer sales have grown by 15 percent, according to Business Insider. That steady growth has helped micro-breweries across the country take 10 percent of national beer sales, and the number of new breweries keeps growing. What’s one…
Power of Branding PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected. Earlier this month, the International Association for the Measurement and Evaluation of Communication (AMEC), the UK…
Typewriter Chapter One James Gandolfini, the actor who helped put HBO on the map for original programming with his portrayal of mob boss Tony Soprano, died yesterday while on vacation in Rome. The overwhelming sentiment on social media platforms, news and entertainment sites following his…
  |  June 20 2013  |   PR Analytics   |   0 COMMENTS
Goals PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected. Earlier this month, the International Association for the Measurement and Evaluation of Communication (AMEC), the UK…
A company spokesperson has to be ready to handle any situation, good or bad. In previous blog posts, I’ve discussed Marshall McLuhan’s assertion that “the medium is the message.” Nowhere does concept hold truer than in the world of public relations. Whether we’re drafting press releases, writing blog posts or composing tweets, the medium that we…
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