Emphatic Tweet Remember a few months ago when major brands and their Twitter accounts seemed to be the primary targets for hackers? Yeah, well, it seems like brands are willing to hack their own Twitter account just for the publicity. Over the weekend, as…
Analytics Today I thought I would piggyback off of my colleague Blaise’s recent blog post on statistician-turned-journalist Nate Silver and his decision to move his FiveThirtyEight blog from NYTimes.com to its own standalone site backed by ESPN.com. Blaise looked at this from a…
  |  July 25 2013  |   Blog   |   0 COMMENTS
Big Data In the business world, Big Data is often greeted with a lot of fanfare. Some call it hype. Others call it anticipation. But amid that hype is a sense of fear, uncertainty and doubt (some call it FUD, for short). The conflicting…
  |  July 24 2013  |   Social Media   |   0 COMMENTS
zombie I walked into my local coffee shop this morning and noticed the normal tip jar sign had been replaced with one that said “Feeling like a Sharknado?” It seems everyone is jumping on this hyped up bandwagon these days. Fast Company even…
  |  July 24 2013  |   PR   |   0 COMMENTS
Milk & Cookies I bet that I am a bigger fan of Oreos than anyone else you know. I single-handedly ate an entire bag of the Double-Stuf variety (that’s two Oreos in one!) in less than a day. In my elementary school years, I grew…
hand on computer Everyone has their own approach to social media, along with their favorite platforms. In recent years, I’ve found myself spending the majority of my social media time not on Facebook, Twitter or Instagram, but on LinkedIn. Not too long ago, LinkedIn was…
  |  July 23 2013  |   PR   |   0 COMMENTS
craftbeer Heineken’s newest marketing campaign is asking travelers to drop everything and board a round-trip flight to an exotic destination, with free airfare, accommodation and $2000 to cover all other expenses. Of course, there’s a catch: participants won’t find out where they’re going…
Darts For PR professionals, content development is one of the most important parts of our jobs. Our role as brand ambassadors requires a constant creation of content in order to promote our clients’ products, services and thought leadership. And more often than not,…
business-binoculars During election season last year, statistician and journalist Nate Silver was something of a celebrity. His blog, FiveThirtyEight, correctly predicted the presidential pick of every state. Throughout Fall 2012, the blog remained incredibly popular – at one point, accounting for 20 percent…
  |  July 22 2013  |   Social Media   |   0 COMMENTS
Mobile Any B2B tech company that’s read up on the abundant social media literature has probably seen a recurring phrase: don’t sell or promote a product. But some businesses are starting to challenge that notion by reinventing how a product is marketed on…
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