Social Media Rubik's Cube A new report on how IT buyers purchase different tech products has revealed something that most B2B tech PR firms have known for a while: the more advanced a product’s technology, the more research the customer does beforehand. According to B to…
  |  July 18 2013  |   PR   |   0 COMMENTS
journalist One of the most common things we talk about in the PR community is how to approach journalists, grab their attention with a pitch and convert that attention into an article about a client. And, as any PR pro can attest, it’s…
  |  July 18 2013  |   PR   |   0 COMMENTS
Superhero It’s that time of year again, when hundreds of thousands of comic book, film and video game fans swarm the city of San Diego like a horde in the zombie apocalypse. It’s Comic-Con International 2013! And it’s also a weekend of golden…
  |  July 17 2013  |   PR   |   0 COMMENTS
handshake Recently, I came across a Fast Company article that stood out to me as a PR/market research professional in the tech world: What CMOS Should Learn from Technologies. It jumped out at me because I know that in the marketing world, there…
  |  July 17 2013  |   PR   |   0 COMMENTS
hand on computer After reading a recent Business Insider article about Elon Musk’s “Hyperloop” transit system – a vacuum-powered train that could theoretically travel from New York City to San Francisco in 30 minutes – I ventured down to the comments section. The first three…
  |  July 17 2013  |   PR   |   1 COMMENT
Earth-with-lights Just as the world continues to become increasingly globalized, both economically and commercially, so too is the world of PR. No longer isolated to efforts in local regions, PR is as much an international endeavor today as commerce and trade. Gaining exposure…
  |  July 16 2013  |   Multimedia, PR   |   0 COMMENTS
Chalkboard + Color Chalk Every so often, I find myself exploring videos on Vimeo. I’m not necessarily looking for anything in particular when I start browsing. I’m just looking for anything that catches my eye. Not too long ago, my colleague Juliana Allen wrote a blog…
  |  July 16 2013  |   PR   |   0 COMMENTS
Placelists Map Coca-Cola and Spotify were already dating each other, and now they’re taking another big step in their courtship. Later this month, the Spotify logo and a link to its interactive “PlaceLists” app will appear on 8-oz cans of Coke, Diet Coke and Coke…
Great White Shark Ridiculously unreasonable, unsound or incongruous; having no rational or orderly relationship to human life. That’s the definition of “absurd” as stated by Merriam-Webster. The SyFy Channel uses the same definition for a different word, though — “Sharknado.” Odds are you’ve heard about…
  |  July 15 2013  |   PR   |   0 COMMENTS
survey with data There was a time when public relations was limited to positioning clients in front of the media. That time, however, is over, as the digital age has caused PR to evolve into much, much more. While media relations is still a very…
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