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The Stats, Strategies and Mistakes of Content Marketing Today

By |Oct 11 2013|Categories: Content Marketing|Tags: , |

The approach to content has changed because consumer access to information has changed. With that said, if your business hasn’t […]

Viral Video and What it Says About the Intersection of All Things Marketing

By |Oct 10 2013|Categories: PR|Tags: , , , , |

I recently came across a video (embedded below for your viewing pleasure) that I found so hilarious that I had […]

The Ultimate Guide to a Successful Product Launch

By |Oct 10 2013|Categories: eBooks, PR|Tags: , , , , , |

Nothing is quite as nerve-wracking as bringing a new product to market, especially in today’s tech industries. Competitors seem to […]

3 Social Media Mistakes We Can Learn from the Concert that Never Was

By |Oct 9 2013|Categories: Content Marketing|Tags: , , , , , , , |

I recently tried to go to a concert here in Boston. I won’t name the venue or the bands, even […]

The Dynamic Mobile Marketing Strategy of Dayparting

By |Oct 9 2013|Categories: Content Marketing, PR|Tags: , , |

Americans are on their smartphones a lot. In fact, 79 percent of people ages 18 to 44 have their phones […]

5 Tips for Successful Public Speaking Opportunities

By |Oct 8 2013|Categories: PR|Tags: , , , |

It’s October, and that means there are certain things to look forward to again. There’s pumpkin pie, seasonal beers, Halloween […]

Which CEOs Made the List for High-Value Social Media Activity?

By |Oct 8 2013|Categories: Social Media|Tags: , , , , |

For a long time, social media was seen as something beneath high-level executives. Today, however, it has become an integral […]

3 Easy Ways to Determine Your Website’s Keywords, Post-Google Encryption

By |Oct 7 2013|Categories: Content Marketing|Tags: , , , |

Today, when I look at the analytics for March’s site, I can see that over 100 search engine terms are […]

PR: The New SEO?

By |Oct 7 2013|Categories: PR|Tags: , , |

A few weeks ago, there was a general panic about whether Google had effectively “killed” PR agencies by forcing people […]

A Real-Time Backlash Against Real-Time Marketing

By |Oct 4 2013|Categories: Content Marketing, PR, Social Media|Tags: , , , |

Oreo’s tweet during the Super Bowl blackout, “You can still dunk in the dark,” earned the brand over 15,000 retweets […]