video camera You read that headline right. YouTube, the place where millions of people go to watch videos of epic fails involving all manner of physical injuries, has been recognized by the National Academy of Television Arts & Sciences for technical excellence. The algorithm…
floodcontent A few years ago, the phrase “content marketing” had barely slipped into the B2B tech lexicon. Today, a Google search returns over 650,000,000 results. Businesses have been paying attention and they’ve been executing by building blogs and posting diligently. The wisdom has…
  |  July 31 2013  |   PR   |   0 COMMENTS
microphone 2 B2B marketers have been allocating a greater portion of their 2013 budgets to trade shows, to support sales efforts and increase brand visibility. Tech companies, and in particular, hardware suppliers, have said that conferences are their number one source of leads. So,…
  |  July 31 2013  |   Social Media   |   0 COMMENTS
slides B2B tech marketers are often targeting very specific audiences with very specific needs when it comes to PR or marketing campaigns. You know that prospects and influencers and industry peers are out there, but you might not know where to look to…
  |  July 30 2013  |   PR, Social Media   |   0 COMMENTS
Dinosaur Social media has disrupted the traditional B2B model in a big way, from B2B PR to marketing and customer service. Customers now have the power to interact directly with brands anywhere and at any time, through multiple channels. Traditional B2B PR or…
  |  July 30 2013  |   PR   |   2 COMMENTS
Audience on Keyboard By now, you’ve probably seen the news: Facebook’s stock has risen to its highest price since May 2012, thanks mainly to the increasing belief in the social network’s ability to boost sales from mobile advertising. In fact, according to AdAge, Facebook’s mobile…
  |  July 30 2013  |   Blog   |   0 COMMENTS
408804_10151179914714189_464549527_n It’s that time of year again – March PR’s annual summer outing! Last year, we cruised through the Boston Harbor with the New England Aquarium on a whale watch. This Friday, we’ll be canoeing on the Charles River with Paddle Boston, followed by…
Number One A survey conducted by InsideSales.com discovered that email marketing is still one of the most effective lead generation channels for B2B companies. Over 400 businesses were surveyed, and the top three channels for lead-gen that emerged were email, trade shows and websites.…
  |  July 29 2013  |   Blog   |   0 COMMENTS
Alice Today we welcome Alice to the March Communications team! Here are some fun facts to help you get to know her better: Where were you born? I was born in Hopkinton, MA and moved to New Hope, PA when I was in…
Video Camera 2 When premium cable channels decided it was time to end the traditional networks’ monopoly on original TV programming, we were treated to masterpieces like The Wire and The Sopranos. They have since been followed by a slew of others, many of which…
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