Patricia de Groot March Communications Today we’re welcoming Patricia de Groot to the March Communications team! Patricia is joining our quickly expanding San Francisco office as an Account Coordinator/Research Assistant. To get to know her better, we asked her a few questions: 1. Where were you born? I was…
Being bland can kill your brand. When the beaten and weary buzzword of “innovative” comes up, it’s inevitable that tech companies come to mind first. Whether we’re talking about 3D printing or the cloud, social or mobile networks, tech businesses are the ones that are thought of as…
What Jeter has created is essentially what content marketers would call an "owned media" or "brand journalism" platform. ("Derek Jeter" by Keith Allison is licensed under CC BY 2.0.) Jeter has essentially created an “owned media” platform. (“Derek Jeter” by Keith Allison is licensed under CC BY 2.0.) Last week, before the pinstriped pearly gates of retirement had even closed behind him, New York Yankees shortshop Derek Jeter had already announced…
4647791_xl What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off? The answer to the second question is a simple “no.” The answer to the first question is a pretty simple one,…
Fuel Last week, I had the opportunity to attend BMA (Business Marketing Association) Chicago’s annual event, Fuel. The event was sponsored by March’s client, SiriusDecisions, and featured an impressive panel: – Andy England, EVP and CMO of MillerCoors – Leigh Segall, CMO of…
Screen Shot 2014-10-03 at 8.51.31 AM Video content has proven to be an invaluable PR and marketing tool for many brands. It can help drive campaigns, product launches and more. But video content can also simply be about showing your personality and having fun. It doesn’t always have…
  |  October 2 2014  |   PR   |   0 COMMENTS
Press Release Stats In the age of the 24-hour news cycle, it’s no surprise that journalists crave breaking news. But, did you know that’s the ultimate type of information for 77 percent of reporters? The 2014 Business Wire Media Survey looked at what information and…
  |  October 1 2014  |   PR   |   0 COMMENTS
Cambridge Consultants Marty Walsh Full Disclosure: Cambridge Consultants is a March client Cambridge Consultants recently opened an office in Boston, and since the March office is just around the corner of its new location, I had the opportunity to attend and photograph the Boston launch party…
  |  September 26 2014  |   Blog   |   0 COMMENTS
Think pink on October 9th and join the Publicity Club of New England as we honor National Breast Cancer Awareness Month at our annual social with special guest, Anne Morris, CEO of Susan G. Komen Massachusetts. Komen MA is one of over 120…
  |  September 24 2014  |   PR   |   0 COMMENTS
Cambridge Consultants Making People Famous A common challenge in PR – no matter what sector – is maintaining client visibility during inevitable news lulls, where there may not be a steady stream of announcements to work with. This is what makes proactive media relations such a key…
Page 3 of 6712345...102030...Last »