Tracking your content marketing program's results isn't hard, it just requires the right tools. B2B content marketers have come a long way. They’re not writing as much “selfie” content anymore and they’re not writing unhelpful stuff, either. Sure, there might be a lot of repetitive articles for the sake of search engine optimization (SEO), but who’s…
March Communications Intern Relationships The Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Throughout my three-month internship at March Communications, I’ve learned that the most important part of that definition…
  |  November 7 2014  |   PR   |   3 COMMENTS
Analyst reports can be used for lead generation and brand awareness - here's how. Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning a report or whitepaper…
Rebecca Ferrick Our Boston office is continuing to grow, and today we’re welcoming a new account coordinator, Rebecca Ferrick! Here are a few fun facts to help you get to know her better: 1. Where were you born? Tufts Children’s Floating Hospital in Boston, MA…
Video Player The best type of interview, in my opinion, is one in which your subject tells a story and your voice as the interviewer is never heard. I’m reminded of a quote from well-known radio personality, Ira Glass: “The power of the anecdote…
  |  October 30 2014  |   Blog   |   0 COMMENTS
Publicity Club of New England Social media programs have become a regimented part of companies’ communications programs – or have they?Despite many companies hiring dedicated social media managers and developing complex content planning programs, sophisticated publishing and listening dashboards, and airtight social media policies, “rogue” social media still…
Pub Club of New England About 75 percent of people have a fear of public speaking, yet in B2B tech PR and communications in general, this is something we encounter on a daily basis, as we deliver presentations and just about anything else you can imagine. That’s…
SEO is The Hunger Games. Here's why. Google has essentially become the Gamemaker of “The Hunger Games” and every piece of content is a Tribute trying to survive the search environment. With a sweeping change to the search engine’s algorithm, Google can instantly transform promising pastures into volcanic wastelands,…
Liz Van Luling March Communications Today, our Boston office is excited to welcome Liz van Luling, our newest Account Executive, to the March Communications team! To get to know her better, we asked her a few questions: 1. Where were you born? I was born in Connecticut, but moved around a…
LinkedIn spam For a long time, LinkedIn Discussion Groups have been cast as the hidden treasure trove of social engagement and as every social media expert’s secret for LinkedIn marketing success. The “big tip” has always been to post a link to your blog…
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