|  September 15 2014  |   PR   |   0 COMMENTS
Tech PR Conference Call Meeting We’re all guilty of it: multi-tasking on mute during a conference call, whether it’s emailing on your laptop, texting on your cell phone or – if you can believe it – even riding the stationary bike at the gym. InterCall, the world’s…
Manny Veiga March PR The March Communications team continues to grow this fall. Earlier this week, we welcomed Manny Veiga! 1. Where were you born? I was born and raised on the South Shore of Massachusetts. I grew up in Marshfield, a beach town that is also…
  |  September 11 2014  |   PR   |   0 COMMENTS
Pitching to press requires a lot of research and personalization. Last night, we helped coordinate a first-of-its-kind event for the Publicity Club of New England – a speed pitching panel. The idea was to give PR pros a very quick timeframe to get their story angle across and try to peak a journalist’s…
Social selling is a combination of sales, content, PR and marketing. In most companies, social media falls into the broader “marketing and communications” category. There’s either a digital marketing team behind social channels or an agency helping with those efforts. This makes sense – the majority of businesses rely on social media as…
  |  September 9 2014  |   PR   |   0 COMMENTS
iphone apple product launch When it comes to product launches, nobody does it better than Apple. Case in point: people have been waiting in line since September 3 for a product that hasn’t even been revealed yet and likely won’t be available until September 19th. Whether the…
  |  September 8 2014  |   Blog   |   0 COMMENTS
March Communications Boston Tech PR Are you looking for a fresh start this fall? Perhaps with a company that is challenging, rewarding and fun? Then look no further than March Communications. March is currently seeking senior account executives/account managers with 4+ years of tech PR experience. Here…
Lisa Sorrentino March PR TGIF, readers! We’re excited to announce our newest team member – Lisa Sorrentino. 1. Where were you born? East Providence, Rhode Island 2. Where did you attend school? Westfield State University. Major: Mass Communications. Concentration: Public Relations. 3. Where did you work before…
Tech PR Media Training Ever since Forrester Research’s 2008 report, How Video Will Take Over The World, marketing and PR pros have been all over the rise of video content, especially since Dr. McQuivey found that just one minute of video is worth 1.8 million words!…
Social media, as a PR tool, is about telling the right story in the right place to further brand-customer engagement. Today’s audiences are more media- and tech-savvy than any who came before them, and with each passing day they get better at sniffing out self-serving and insincere social media activity. What brands have to do is stop trying to game the system…
Online Video Media From an initial glance at the top business press outlets, it may seem like everything is business as usual. Business leaders are still drawn to familiar publications like BusinessWeek, Forbes, Fortune, the Harvard Business Review and the Wall Street Journal, among others.…
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