|  March 20 2014  |   Blog   |   0 COMMENTS
How to run a B2B marketing campaign on LinkedIn.

LinkedIn can help drive traffic to company websites. In fact, it drives the bulk of it. Recent research shows that the professional social network is responsible for sending 64 percent of all social media referral traffic to corporate websites. That’s a clear…

is it possible that clichés, when used sparingly and persuasively in tech PR writing, could help a reader to better understand a writer’s meaning?

Anyone with extensive academic or professional writing experience has been warned about the hazards of using clichés. In the world of tech PR, we’ve explained why jargon and mumbo jumbo in particular are more common than they should be.
The cliché is…

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Last Tuesday, I had the opportunity to join the Publicity Club of New England during its tour of Boston’s local public radio station 90.9 WBUR FM at Boston University. I jumped at this opportunity because not only am I an avid listener of…

conjur-logo

In the latest edition of March’s “Boston Tech Spotlight” feature, our look at area tech companies, we’re highlighting Conjur.
Founded in 2011 and currently located in at 55 Cambridge Parkway in Cambridge, Conjur provides an easy-to-use, enterprise-grade authorization engine that manages cloud identities, database passwords, and…

  |  March 14 2014  |   Blog   |   0 COMMENTS
Director of Operations, Becca Course

For this week’s Fun Facts Friday, we talked to Becca Crouse, Operations Manager at March Communications.
1. Where were you born?
I was born in Cambridge but raised in Framingham. I just bought a house in Framingham because I love the town…

Social media content shouldn't be about the brand, it should be about the people engaging with the brand.

For every one brand that proves to be successful on social media, there are at least a hundred that just don’t get it. Brands can’t take a “me, me, me, sell, sell, sell” approach to platforms like Facebook, Twitter or LinkedIn, because…

As interviews via webcam become increasingly popular, PR firms must include this as part of media training offered to clients.

Executives go through media training, which is like saying the sun rises and sets. A senior PR person will show up, video camera in-hand, to capture every stutter and awkward tic as the trainee struggles with the presence of the camera and…

Salesforce LinkedIn Company Page

LinkedIn Company Pages can be optimized to drive direct engagement and sales, as well as to help brands meet their content marketing and thought leadership goals. Because of the inherent trust professionals feel for LinkedIn, your own LinkedIn Company Page could become…

  |  March 10 2014  |   Multimedia, PR   |   0 COMMENTS
In PR, the story you're trying to tell should dictate the format in which you tell it.

Technology and storytelling go hand-in-hand more than most people realize. When you think about it, it is the perfect marriage of art and science. As technology evolves, we’re able to complete more tasks more easily and efficiently. The impact that has on…

  |  March 7 2014  |   March PR News   |   0 COMMENTS
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TGIF! Let’s kick off the weekend with some fun facts. We chatted with Doug Flora, an account manager who’s been with March for just over two years now.
1. Where were you born?
Overland Park, Kansas. That’s a suburb of Kansas City,…

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