|  July 1 2014  |   Multimedia   |   0 COMMENTS
Filming live events takes time and agility. Yesterday, we took a look at some essential and affordable equipment for successfully shooting quality video content at live events. Today, we’re going to focus on some quick tips that will help you put together a good strategy for producing as much…
  |  June 30 2014  |   Multimedia   |   0 COMMENTS
Shooting high-quality video at live events means choosing your equipment carefully and staying mobile. Video content is rapidly gaining popularity as a PR tool among brands in just about every industry. When it comes to B2B technology companies, event videos are among the most popular right now, and for good reason. Videos are a great way…
  |  June 27 2014  |   PR   |   0 COMMENTS
Hosting Con 2014 The other week, I flew to Miami for HostingCon 2014, where global hosting and service providers come together to discuss the future of cloud computing and the hosting industry. Along with two other Marchers, I was there to represent our clients, OnApp,…
  |  June 27 2014  |   Blog   |   0 COMMENTS
technexussmall1 March’s recent expansion into San Francisco and Chicago has reminded a few of the longest-standing Marcher’s of our PR agency’s early days. When March was founded in Cambridge, MA nearly 10 years ago, we had a small group of hardworking employees located…
  |  June 26 2014  |   PR   |   1 COMMENT
B2B PR Time So much of a good B2B PR strategy comes down to timing… but, let’s face it, there are always going to be things that are out of your hands. For instance, you can’t control if Microsoft decides to launch a new product…
GigaOm Structure At Gigaom Structure last week, talks covered the typical infrastructure topics of cloud and security with a sprinkling of newer discussions including the infrastructure requirements to support the Internet of Things. The major theme though was that the speed of technology change…
  |  June 23 2014  |   Blog   |   0 COMMENTS
LinkedIn's publishing tool can help build your individual brand. Back in February, LinkedIn opened up its publishing platform, giving 25,000 members the ability to post original, long-form content and share it with their professional networks. The social media channel has since steadily been extending access to this feature, allowing users to…
Google's recent Panda 4.0 update keeps crushing mediocre content. Google recently released Panda 4.0, an update that continues the search giant’s noble quest to rid search results of so-called “thin content.” Self-serving blog posts and product pages with lots of links and not a lot of original thought are ever more…
Kanye West Steve Jurvetson/Flickr Kanye West knows what he likes. Just ask him. Or, don’t, but he’ll still tell you anyway. Have you ever heard about his disdain for water bottle service on flights or people clapping in vehicles? But, every once in a while,…
The New York Times has a Big Data problem. When The New York Times released a full-length feature describing the life and times of the late Nelson Mandela to recap Mandela’s life, the information traveled quickly. To the Times’ horror, the story was repurposed by The Huffington Post, which ended up…
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