|   May 13 2013   |   Content Marketing   |   0 COMMENTS

When was the last time you were driving through your neighborhood and happened upon a store that exclusively sells car seats for cats? It’s probably been a while, right? Okay, maybe never. But, you’ve probably also heard of a lot crazier things,…

  |   May 13 2013   |   blog   |   0 COMMENTS

Both PR agencies and their clients know that news travels fast. If it’s bad news, it can seem like it travels way too fast. Thanks to social media, a bad PR move can be amplified a thousand times over from something as…

  |   May 13 2013   |   blog   |   0 COMMENTS

Today, we welcome James Gerber to the March Communications team as our newest account manager.
James began his PR career at Prompt Communications, where he managed international accounts and developed PR, marketing and social media plans for clients ranging in size from…

  |   May 10 2013   |   Content Marketing   |   0 COMMENTS

Think about all the purchases you’ve made in the last few months. I’m not talking about running out to the corner store to grab some cat food for Rick Bobby (yes, that is my cat’s actual name, and he’s awesome). I’m talking…

  |   May 10 2013   |   blog   |   0 COMMENTS

How to Make Your Website More Mobile-Friendly
Entrepreneur – May 6, 2013
Don’t get caught up in designing your website so it just looks good on a computer screen. Today, you have to focus on mobile, too, whether creating mobile-friendly Facebook content…

  |   May 9 2013   |   blog, Social Media   |   0 COMMENTS

At first tweet, Twitter can look like a jumble of irrelevant thoughts and an overwhelming flood of industry news. Businesses usually start using it by joining the crowd. They share content that can drive some traffic to their sites, but rarely maximize…

  |   May 9 2013   |   blog   |   0 COMMENTS

Clients continually ask us, “Which is better? Vimeo or YouTube?” While there are pros and cons to each, it really comes down to the end goal of the video. Will it be used as a product demo for prospects, media and journalists?…

  |   May 8 2013   |   blog   |   0 COMMENTS

When brands embrace creative ways of engaging with their followers and target audiences, the results often speak for themselves. They generate buzz and goodwill, two things PR firms strive to do for their clients every day.
Take a recent Australian Angry Birds…

  |   May 8 2013   |   blog   |   0 COMMENTS

March Communications and over 30 public relations firms in Boston have come together to form Boston PRoud, an evening to raise money for The One Fund. PR Newswire and Sam Whitmore’s Media Survey have generously agreed to sponsor the night.
The event…

  |   May 7 2013   |   blog   |   0 COMMENTS

If I had one PR superpower, I would choose the power of foresight. Being able to know what big trends were coming down the line in five or even just two years would be immeasurably valuable. With our all-too-common power of hindsight, we…

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