4647791_xl What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off? The answer to the second question is a simple “no.” The answer to the first question is a pretty simple one,…
Fuel Last week, I had the opportunity to attend BMA (Business Marketing Association) Chicago’s annual event, Fuel. The event was sponsored by March’s client, SiriusDecisions, and featured an impressive panel: - Andy England, EVP and CMO of MillerCoors - Leigh Segall, CMO of…
Screen Shot 2014-10-03 at 8.51.31 AM Video content has proven to be an invaluable PR and marketing tool for many brands. It can help drive campaigns, product launches and more. But video content can also simply be about showing your personality and having fun. It doesn’t always have…
  |  October 2 2014  |   PR   |   0 COMMENTS
Press Release Stats In the age of the 24-hour news cycle, it’s no surprise that journalists crave breaking news. But, did you know that’s the ultimate type of information for 77 percent of reporters? The 2014 Business Wire Media Survey looked at what information and…
  |  October 1 2014  |   PR   |   0 COMMENTS
Cambridge Consultants Marty Walsh Full Disclosure: Cambridge Consultants is a March client Cambridge Consultants recently opened an office in Boston, and since the March office is just around the corner of its new location, I had the opportunity to attend and photograph the Boston launch party…
  |  September 26 2014  |   Blog   |   0 COMMENTS
Think pink on October 9th and join the Publicity Club of New England as we honor National Breast Cancer Awareness Month at our annual social with special guest, Anne Morris, CEO of Susan G. Komen Massachusetts. Komen MA is one of over 120…
  |  September 24 2014  |   PR   |   0 COMMENTS
Cambridge Consultants Making People Famous A common challenge in PR – no matter what sector – is maintaining client visibility during inevitable news lulls, where there may not be a steady stream of announcements to work with. This is what makes proactive media relations such a key…
Stock phrases can ruin your content. Here's 100 to avoid. When you’re writing a lot of content – whether it’s an article for a publication, a pitch to a reporter or an eBook for leads – it’s easy to start relying on certain phrases as crutches. As more content has proliferated across…
Podcast Content Marketing After years of listening to the same iTunes playlists and stale talk radio programs, I finally moved the purple podcast app on my iPhone from my “useless” folder (where Safari, Game Center, Compass and Apple Maps still live) onto my home screen.…
  |  September 18 2014  |   PR   |   0 COMMENTS
Tech PR Email Phone When deciding on a career, you evaluate your personal strengths. If you love numbers, you may go in to finance. If you love children, you may become a teacher. Those of us in public relations are communicators – we are social beings…
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