GigaOm Structure At Gigaom Structure last week, talks covered the typical infrastructure topics of cloud and security with a sprinkling of newer discussions including the infrastructure requirements to support the Internet of Things. The major theme though was that the speed of technology change…
  |  June 23 2014  |   Blog   |   0 COMMENTS
LinkedIn's publishing tool can help build your individual brand. Back in February, LinkedIn opened up its publishing platform, giving 25,000 members the ability to post original, long-form content and share it with their professional networks. The social media channel has since steadily been extending access to this feature, allowing users to…
Google's recent Panda 4.0 update keeps crushing mediocre content. Google recently released Panda 4.0, an update that continues the search giant’s noble quest to rid search results of so-called “thin content.” Self-serving blog posts and product pages with lots of links and not a lot of original thought are ever more…
Kanye West Steve Jurvetson/Flickr Kanye West knows what he likes. Just ask him. Or, don’t, but he’ll still tell you anyway. Have you ever heard about his disdain for water bottle service on flights or people clapping in vehicles? But, every once in a while,…
The New York Times has a Big Data problem. When The New York Times released a full-length feature describing the life and times of the late Nelson Mandela to recap Mandela’s life, the information traveled quickly. To the Times’ horror, the story was repurposed by The Huffington Post, which ended up…
Boston Tech State of Innovation Last Thursday, I had the privilege of attending BostInno’s annual State of Innovation event, held at the Westin Boston Waterfront, where around 1,000 leaders and innovators in Boston tech, eCommerce, marketing and other innovation-centric industries converged to discuss the latest and greatest…
  |  June 18 2014  |   Social Media   |   0 COMMENTS
At the Social Media Breakfast, there were discussions about customer experience & silos. Last week, I attended Social Media Breakfast (#SMB34) at March client Mimecast’s Greater Boston office. Business leaders, marketers and entrepreneurs gathered to discuss the future of sales, marketing and service in today’s hyper-connected, social media-driven world. It seems like just about every…
Content Marketing Clickbait Headlines Think of how the 1948 Presidential election would have been different if Buzzfeed and Upworthy existed back then. You’d have the newly elected Harry Truman holding up a copy of the Chicago Tribune, not with “Dewey Defeats Truman” scrawled across the top,…
  |  June 16 2014  |   Social Media   |   0 COMMENTS
Dear March Technical Content Social Media Dear March, My content is extremely technical and my target audience is engineers. Does it make sense to do social media? Thanks! (y=mx+b) Dear Algebra, The world of social media has evolved and changed over the years to become a huge ecosystem…
  |  June 13 2014  |   PR   |   0 COMMENTS
B2B Tech PR U.S. Launch It’s becoming harder and harder for businesses to stand out in the American market. In 2013, 476,000 new businesses launched in the U.S. each month. That’s not even counting already-established companies in other countries that are launching in the U.S. for the first…
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