A call to action elevates any piece of content and creates opportunities for further brand engagement. A call to action. It’s something no piece of content should ever be without. Not having one is like loading the bases in the bottom of the ninth with two outs and then watching three strikes sail down the middle of the…
  |  November 1 2013  |   PR   |   0 COMMENTS
person-writing Press releases are a key component of PR. They can be used for a variety of reasons including detailing a product launch, announcing an event, recognizing an award win or even publicizing company hires and promotions. If a press release is poorly…
  |  November 1 2013  |   PR   |   0 COMMENTS
Microsoft's Halloween-themed Xbox One marketing event was a big hit. Yesterday, I provided some PR ticks and treats, while my esteemed colleague Doug Flora offered his take on a few creative Halloween campaigns that either satisfied your sweet tooth or made you feel like you cracked a molar on a piece of…
  |  October 31 2013  |   PR   |   0 COMMENTS
Happy Halloween from everyone at March Communications! Any holiday is a great opportunity for seasonally themed marketing campaigns, but it can also be a trap for bad, corny and forced material. In honor of one of my favorite holidays, I went trick or treating to find interesting Halloween marketing…
Halloween is a great time for creative PR tricks and treats. It’s that time of year again. When the sun goes down, the ghouls, the goblins, the vampires and the witches come out to darken your doorstep, and in the spirit of the season, March is here to offer up some PR tricks…
White papers and eBooks are different, but how? Content marketing has become a popular tactic for B2B tech companies with long sales cycles that require lead nurturing and qualifying. Marketers depend on a variety of different channels and mediums to educate prospects about their solutions, from videos to blog posts…
Engagement with customers on social media can be a good thing... or it can go very, very wrong. Social media provides a gateway to direct interaction with brands and their employees. So, naturally, consumers expect responses to their outreach. Typically, as PR and communications professionals, we encourage companies to respond and interact with their audience as best as possible, and…
The hashtag has become a powerful symbol in the PR and content marketing worlds. The hashtag has become a powerful symbol in the social media realm, but could its reach extend beyond the likes of Twitter and Facebook? Could it soon become an accepted form of punctuation in the English language? I’ll be the first to…
Facebook is seen by many as a social network good for "incidental" news consumption. News consumption in the Digital Era is in the midst of a revolutionary shift, with social networks transforming into something of a personalized news wire. Though Twitter seems to have taken the top spot in driving traffic for key breaking news stories,…
  |  October 28 2013  |   PR   |   0 COMMENTS
User experience can make or break any product launch, be it hardware or software. When tech companies design and launch new products, market research is crucial. Over the past few years, that process has been something of a harrowing journey. Many traditional tech products and services have become commoditized. They’re offered for free or for extremely…
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