San Francisco tech may still be a challenger to Silicon Valley, but the region should be given equal consideration as a home base. The San Francisco Gold Rush triggered the largest mass migration in American history, as more than 300,000 people headed to the West Coast in desperate search of immediate wealth. Two years after the rush began, just as California became a state, one…
The Los Angeles Dodgers PR chief has been criticized by the Times for his comments regarding "spin." There’s been another flashpoint as the new media landscape continues to take shape. And it again involves content marketing, or, as it’s also known, brand journalism or owned media. Dateline: Sydney, Australia, last week, where MLB’s Los Angeles Dodgers were scheduled for…
That same energy and creativity applied to the Great Chicago Fire reconstruction is still present today, as evidenced by the growing Chicago tech scene. Frank Lloyd Wright, considered by many to be the greatest American architect, once said he thought Chicago would be “the most beautiful great city left in the world.” The reborn Chicago that Wright knew had just been ravaged by the “Great Chicago…
inPowered helps brands measure sentiment and discover influential content. For the past month, we’ve been covering the Boston start-up scene in our Boston Tech Spotlight series. This week, we decided to turn our sights on San Francisco, where it seems like there’s at another exciting tech breakthrough every day. To kick…
Semantic search will restructure content marketing. Ray Kurzweil, Google’s director of engineering, told the Wall Street Journal earlier this month that the future of online search is a new, unexplored frontier. Google will eventually refine its algorithms so that the search giant can “actually understand the content of the…
  |  March 21 2014  |   Multimedia   |   0 COMMENTS
Virtual reality could actually be a reality with Sony's Morpheus. Virtual reality has been something that companies have been striving to achieve since Nintendo debuted the Virtual Boy in 1995. But there have been hurdles. Lots and lots of hurdles. The technology needed for realistic virtual reality – that doesn’t induce motion…
  |  March 21 2014  |   March PR News   |   1 COMMENT
Marcus Happy Friday! We continue our Fun Facts Friday with an interview with Marcus LaRobardiere, account executive. 1. Where were you born? I was born in Camden, NY which is arguably safer than Camden, NJ. 2. Where did you attend school? My education…
  |  March 20 2014  |   Blog   |   0 COMMENTS
How to run a B2B marketing campaign on LinkedIn. LinkedIn can help drive traffic to company websites. In fact, it drives the bulk of it. Recent research shows that the professional social network is responsible for sending 64 percent of all social media referral traffic to corporate websites. That’s a clear…
is it possible that clichés, when used sparingly and persuasively in tech PR writing, could help a reader to better understand a writer’s meaning? Anyone with extensive academic or professional writing experience has been warned about the hazards of using clichés. In the world of tech PR, we’ve explained why jargon and mumbo jumbo in particular are more common than they should be. The cliché is…
photo Last Tuesday, I had the opportunity to join the Publicity Club of New England during its tour of Boston’s local public radio station 90.9 WBUR FM at Boston University. I jumped at this opportunity because not only am I an avid listener of…
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