|  January 27 2014  |   PR   |   0 COMMENTS
With so many different innovations and styles, Lady Gaga is one of the most tech-savvy pop stars today. As a self-proclaimed “little monster” (translation: a fan of Lady Gaga’s) since her first album, The Fame, I am used to defending her talents and her cutting-edge thinking. I understand that on the surface, she seems like just another pop star who…
  |  January 27 2014  |   PR   |   0 COMMENTS
Jenna Today we welcome Jenna Burpee to the March team!To help you get to know her better, we asked her a few questions. 1.     Where were you born? Waltham, MA, but I grew up in Billerica, MA. 2.     Where did you attend…
leadfunnel The convergence of B2B sales and marketing doesn’t mean that either one of them is going away – but it does mean that they will become intertwined. The line is going to keep getting blurrier as leads can self-select and do most…
businesscards When B2Bs are getting started on LinkedIn, the first thing to do is set up a LinkedIn Company Page. LinkedIn is one of the fastest-growing social networks and it’s becoming a lot more than just a platform for job-seekers. Sales reps are…
B2B video marketing strategies need to inspire different things. As videos gain popularity as online marketing tools among B2B companies, many are thinking about the next step: video marketing strategies. Sure, you may be making great-looking videos, but how are they getting promoted? What’s encouraging people to watch them, share them…
  |  January 20 2014  |   Multimedia, PR   |   0 COMMENTS
March PR Account Exec. Marcus LaRobardiere offers his thoughts on the Internet of Things in this video blog post. Today we have a video blog post from one of March’s esteemed account executives, Marcus LaRobardiere. Marcus is no stranger to the Internet of Things. One of his clients, CSR, recently showcased some of its cutting-edge technologies centering around this concept at…
  |  January 20 2014  |   Multimedia, PR   |   0 COMMENTS
CameraFilming It’s safe to say that video has gone mainstream. Everyone with a smartphone has become something of an amateur videographer. In the PR and content marketing world, more clients than ever are demanding video services as part of the package. Videos can…
  |  January 17 2014  |   Social Media   |   0 COMMENTS
B2Bs need to consider their audience as they get started on social media. Over the past few years, “going social” has become a very common phrase in the world of B2Bs. Companies are scrambling to start Twitter accounts or LinkedIn company pages especially. But once the channels are established, B2Bs either let them wither or…
Peter Shankman says the guiding social media policy is simple: Don't post anything stupid. At the Publicity Club of New England’s most recent event, “Reputation Management in the 24/7 Media Environment: Best Practices in Crisis Communications,” PR and marketing professionals gathered to share ideas and learn about creative crisis management strategies. The four experts on the…
person analyzing charts The traditional sales process goes something like this: market research hands over some leads, sales contacts the leads and discovers who’s interested in learning more. Then there’s follow-up, when the sales rep goes over the product in more detail with the prospect,…
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