Spiceworks is at the forefront of niche social media networks. B2B tech companies are constantly trying to find new ways to interact with IT leaders. It’s difficult to track down that audience, which means there’s a tricky arithmetic to B2B tech marketing in general. IT workers are extremely specialized, which makes it…
  |  November 12 2013  |   PR   |   0 COMMENTS
Microsoft is at a crossroad when it comes to products, branding and PR. There is a very fine line between product offerings and PR. That’s because branding demands good products first and foremost, and PR demands good branding. When it comes to any of those things, it’s obvious that Microsoft is at a crossroad. Last…
Big Data and pop stars have one thing in common: B2B marketing. It would be an understatement to say that the B2B marketing world is going through some changes. The fact is that just 8 percent of marketing executives believe that their staff are well-versed in all areas of digital marketing. From social media…
Newsjacking can help elevate brand awareness with contemporary stories. In today’s social savvy world, sometimes following industry news and putting a personal touch on it is a great way to engage with customers. So great, in fact, the strategy has its own name: “newsjacking.” If executed successfully, PR campaigns that make…
Twitter's IPO was wildly successful, especially compared to Facebook. Most PR firms know how hard it is to launch a product and keep things coordinated. And when it comes to IPOs, all those complexities grow exponentially. Twitter’s IPO has been highly anticipated for years. Yesterday, the social media network finally went…
TechHeads eBook debuts new research into CIO buying habits. March Communications, in collaboration with Octopus Group and the ION network, is proud to debut exclusive research into the purchasing habits of CIOs today. The findings span four different countries (Germany, France, the UK and the US) and aggregate the behaviors of…
Examples of Big Data in action are hard to find. In the tech industry, Big Data is a central topic for a lot of businesses. No matter where you turn, it seems like there’s another blog post praising – or denouncing – the possibilities that data can offer companies, whether that’s to…
A brand's social media activity over the course of several years could potentially be collated into a social media biography. What if your brand’s “biography” was written using nothing but its activity across various social media channels? It’s an interesting question that came to me when reading a Fast Company article last night. Researchers at Cornell University have developed an algorithm meant…
  |  November 5 2013  |   Blog   |   0 COMMENTS
Is the tech industry more cut-throat than others? The late Steve Jobs made history as one of the most successful CEOs of the 21st century during his tenure as the head honcho at Apple. He was known for his commitment to innovation, attention to detail, and perhaps most notably, the…
A call to action elevates any piece of content and creates opportunities for further brand engagement. A call to action. It’s something no piece of content should ever be without. Not having one is like loading the bases in the bottom of the ninth with two outs and then watching three strikes sail down the middle of the…
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