Video holiday cards are a great way to keep in touch with current and prospective clients. We’ve made it to the final day of our week-long blog series on creative video. Don’t worry, though. This may be the end of this particular series, but we’ll be sure to cover a lot more about video for PR in the…
Reactions to Facebook's latest algorithm changes have been varied. In the world of PR, we always want to keep up-to-date with the latest changes in social media channels. Facebook’s latest algorithm emphasizes “quality” news stories over short memes and quick stories. Consequently, some brands have suffered as much as an 88…
Chipotle expertly takes a stand on an issue important to its consumers with a beautiful animated video. The fourth installment in our five-part blog series on creative video content (check out parts 1, 2 and 3) features one of my favorite branded videos in recent memory. Chipotle’s animated video “The Scarecrow” is a work of art in every sense…
"News update" segments are a great way to get your target audiences regularly coming to you for industry news and insights. Welcome to Day Three of our week-long blog series dedicated to creative video content (check out parts one and two if you missed them). In today’s installment, we’re going to take a look at a “news update style” video. This is a…
  |  December 18 2013  |   PR   |   0 COMMENTS
xbox one Over the past week, we’ve studied a few different kinds of tech product launch strategies. Today, we decided to take a look at how Microsoft launched the XBOX One. The gaming console was unveiled in May 2013 as an “all-in-one entertainment system,”…
Dove shows how brands can use creative video content to connect with audiences without pushing products. Yesterday, we kicked off our five-part blog series on Video for PR with a look at a fun and creative video from Coca Cola. It was aimed at promoting a product, but it didn’t shove said product down your throat (get it?).…
Company-Outing-Canoes As 2013 draws to an end, we want to thank all of our clients and staff for making it such a tremendous year for the agency. The last 12 months have seen the transformation of many aspects of our business to enable…
Any brand can produce high-quality video content that is seen by millions of viewers, thanks to the Internet. Visual storytelling is a new PR and marketing tool for a lot of brands. You used to need incredibly deep pockets to afford the production and placement of a quality commercial, and even then there was no guarantee audiences would respond positively…
Brands can use Instagram Direct to connect with customers. New social media channels always mean new potential opportunities for PR agencies. Last week, we saw the rise of Instagram Direct. It’s essentially the same Instagram experience we’ve come to know and love, but now with the option of sending private photos,…
Multimedia is becoming more important for content marketing. We’ve all heard that visual content is getting more and more important for brands to stand out. That said, B2Bs can have a tough time thinking of ways to create multimedia that showcases products and services. This week, we’ve already discussed how…
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