|  March 10 2014  |   Multimedia, PR   |   0 COMMENTS
In PR, the story you're trying to tell should dictate the format in which you tell it. Technology and storytelling go hand-in-hand more than most people realize. When you think about it, it is the perfect marriage of art and science. As technology evolves, we’re able to complete more tasks more easily and efficiently. The impact that has on…
  |  March 7 2014  |   March PR News   |   0 COMMENTS
foosball-action-shot TGIF! Let’s kick off the weekend with some fun facts. We chatted with Doug Flora, an account manager who’s been with March for just over two years now. 1. Where were you born? Overland Park, Kansas. That’s a suburb of Kansas City,…
LeanBox RedRed Logo In our latest Boston Tech Spotlight installment, March is featuring a local start-up with an innovative cure for anyone guilty of eating poorly in the workplace. This week, we interviewed Shea Coakley, the CEO and co-founder of LeanBox, the high tech fresh-food kiosk making…
  |  March 6 2014  |   B2B Marketing   |   0 COMMENTS
Top Contributors have to earn that position. They need to engage with LinkedIn groups by regularly commenting on and “liking” posts. They also need to share interesting, relevant content with groups. LinkedIn recognizes the top tier of its users by giving them the prestigious title of “Influencer.” Just last week, LinkedIn sent me an email with the subject line “James, see the best advice Richard Branson ever got.” I set the email aside…
awards2 Whether or not you watched the Oscars on Sunday, by now you’ve probably seen Ellen DeGeneres’ Twitter-crashing, record-breaking Oscars selfie, taken with Samsung’s new Galaxy S5 smartphone. It seemed like every time Ellen was onstage during the awards ceremony, she was wielding…
Springboard Retail In the newest edition of March’s “Boston Tech Spotlight” feature, our look at area tech companies, we’re highlighting Springboard Retail. Founded in 2009 and located in South Boston, Springboard provides cloud point-of-sale and retail management software that streamlines the economic side of retail in a user-friendly…
LinkedIn champions can fuel engagement and build individual brands. If you were comparing social networks, most people would line LinkedIn right across the aisle from Facebook. The only distinction between the two is that Facebook is for friends and family, while LinkedIn is for colleagues and employers. But when it comes…
  |  March 3 2014  |   PR   |   0 COMMENTS
Social media uses vary widely by country. Social media has become a global force, but that doesn’t mean that every country uses or treats social networks in the same way. There are distinct usage habits among national markets that PR pros need to keep in mind if they’re running…
  |  March 3 2014  |   March PR News   |   0 COMMENTS
emily 1. Where were you born? I was born in Norwalk, CT and moved to Hingham, MA, when I was 4 years old. 2. Where did you attend school? I went to Thayer Academy in Braintree, MA, for high school and I attended…
  |  March 3 2014  |   Social Media   |   0 COMMENTS
LinkedIn Influencers offers B2Bs a great new channel to create and publish content. Late last week, LinkedIn announced that it was broadening its Influencers program to now include 25,000 members of the social network, which is quite a few more people than the previous 300 users who were blogging on the platform. Over the next…
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