"News update" segments are a great way to get your target audiences regularly coming to you for industry news and insights. Welcome to Day Three of our week-long blog series dedicated to creative video content (check out parts one and two if you missed them). In today’s installment, we’re going to take a look at a “news update style” video. This is a…
  |  December 18 2013  |   PR   |   0 COMMENTS
xbox one Over the past week, we’ve studied a few different kinds of tech product launch strategies. Today, we decided to take a look at how Microsoft launched the XBOX One. The gaming console was unveiled in May 2013 as an “all-in-one entertainment system,”…
Dove shows how brands can use creative video content to connect with audiences without pushing products. Yesterday, we kicked off our five-part blog series on Video for PR with a look at a fun and creative video from Coca Cola. It was aimed at promoting a product, but it didn’t shove said product down your throat (get it?).…
Company-Outing-Canoes As 2013 draws to an end, we want to thank all of our clients and staff for making it such a tremendous year for the agency. The last 12 months have seen the transformation of many aspects of our business to enable…
Any brand can produce high-quality video content that is seen by millions of viewers, thanks to the Internet. Visual storytelling is a new PR and marketing tool for a lot of brands. You used to need incredibly deep pockets to afford the production and placement of a quality commercial, and even then there was no guarantee audiences would respond positively…
Brands can use Instagram Direct to connect with customers. New social media channels always mean new potential opportunities for PR agencies. Last week, we saw the rise of Instagram Direct. It’s essentially the same Instagram experience we’ve come to know and love, but now with the option of sending private photos,…
Multimedia is becoming more important for content marketing. We’ve all heard that visual content is getting more and more important for brands to stand out. That said, B2Bs can have a tough time thinking of ways to create multimedia that showcases products and services. This week, we’ve already discussed how…
TechHeads research about IT buying habits was discussed in a Google+ hangout. Last Friday, March hosted a panel discussion on Google+ with our other international PR agency partners in the ION Group and leading marketers in the tech industry. The topic was the 2013 TechHeads study, which revealed a new kind of “disruptive” CIO,…
  |  December 11 2013  |   PR   |   0 COMMENTS
Hashtag When B2B tech companies are looking to launch a great product launch campaign, it can pay off to review the way that some of the big brands out there have been leveraging different channels to spread the word. Yesterday, we took a…
  |  December 10 2013  |   PR   |   0 COMMENTS
Set of touchscreen smartphones Last September, Apple launched two new tech products: the iPhone 5s and iPhone 5c. As a tech PR firm, March is interested in analyzing different kinds of product launches, so we figured we would breakdown Apple’s product launch plan and how it…
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