Lurkers make up 70% of social media users... can LinkedIn help? LinkedIn faces a few problems when it comes to becoming “sticky” for users and the stats show it. According to Fast Company, “LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook.” This, despite the fact that some…
photo1 Clothing retailer Lululemon has been the victim of some negative PR this year, but the company’s recent #NoHumbug holiday challenge has put the brand in a new light. As Lululemon’s blog editor, Kate MacLennan states, “The next six weeks have the potential…
Optimizing email for mobile is crucial to reaching your audience today. While companies have increased focus on optimizing social media channels, the effectiveness of email marketing in generating leads has continued to rise. Social media platforms flourish when they’re seamlessly optimized for mobile devices – so why aren’t email marketers making emails mobile-friendly too?…
If your business model becomes obsolete, rebranding can prove critical to the survival of the organization. The collapse of the daily deal market has been in the works for a long time. You could say that it all started breaking down in October of 2011. At that time, BuyWithMe was largely considered the biggest competitive threat to daily…
  |  November 21 2013  |   Blog   |   0 COMMENTS
Screen Shot 2013-11-21 at 10.47.56 AM For a long time now, March has been a member of the ION group, a global communications network where PR professionals share ideas and resources. We recently had the pleasure of a visit from fellow ION member Sally Brown, a senior account…
Journalists, content marketers and PR professionals all share a common goal: to become trusted information sources for their target audiences. Time and time again, I hear people saying that the lines between traditional journalism and content marketing, also known as brand journalism, are blurring. But as someone who started his career in journalism, I can tell you that these disciplines were never…
Content is consumed in many ways across the B2B space. Content and media are interchangeable for most B2B companies today. A lot of that has to do with content marketing. Every business has become a publisher. But that means having the problems of a publisher, too. What kind of content engages with…
  |  November 19 2013  |   PR   |   0 COMMENTS
A tech product launch strategy needs content more than anything else. As a tech PR firm, March is pretty experienced when it comes to product launch strategies. A product launch is a complex puzzle, whether the launch is coming from a start-up or a mature company hoping to rebrand. The most important thing…
The social economy operates on honesty. Before I buy anything online, I see reviews. Sometimes, I check them out myself. Other times, they just kind of show up, bombarding me when I’m searching for something on Google or Amazon. No matter where I go, it seems there’s no…
B2B social media needs a strategy to succeed. Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe hundreds of thousands of articles all talking about the same thing: strategy. To succeed on social media, B2Bs have to develop a…
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