|  September 13 2013  |   Blog   |   0 COMMENTS
iphone 2

After the usual hype and speculations building up for several months beforehand, the latest and greatest (?) Apple gadgets were revealed at this week’s event in Cupertino.
Being an avid iPhone user, I was naturally curious to see what would come out…

Emphatic Tweet

If you’ve ever traveled by plane, you likely know that it can sometimes be a daunting experience.  It’s a process that not only requires arriving at the airport two hours before boarding the plane, but often induces a great amount of stress…

gossip

I wasn’t able to attend Content Marketing World in Cleveland earlier this week, but, thanks to the wonders of social media, I was still able to catch some of the best gems of wisdom featured at the event.
One presentation that caught…

Social Media Newspaper 1

Mark Zuckerberg continues in his quest to rule the interwebs.
How, you ask? Well, Facebook is looking to challenge LinkedIn’s status as the go-to social network for business professionals with its newest feature: Professional Skills. Basically, Zuckerberg and company want users to…

  |  September 10 2013  |   PR   |   0 COMMENTS
SEO 3

Recently, one of my colleagues circulated an article that caught my attention:  Did Google Just Kill PR Agencies? In this article, veteran tech reporter Tom Foremski discusses Google’s updated Webmaster rules, particularly with regard to link and keyword strategies within press releases.…

Power of Branding

A lot goes into the PR agency toolkit these days – from content marketing to multimedia. But, with all the new ways PR pros are expanding their services in order to build better brand awareness and generate leads for clients, it’s still…

14365488_m

Lead generation. The phrase is often the siren’s call for B2B tech companies, especially when it comes to social media platforms. In part, it’s because leads generated through social media are much harder to track. You can share a link and track…

Video Camera 2

Video content can be entertaining and informative, but is it really effective when it comes to influencing the C-suites of B2B companies? The answer, straight from the horse’s mouth so to speak, is absolutely.
According to Mike Miller, Google’s director of business…

  |  September 6 2013  |   Blog   |   0 COMMENTS
Blogs

How Blogging Can Help Your Small Business
Business2Community – September 4, 2013
Many small businesses think blogging is too time consuming and are unsure what they would blog about in the first place. This article says that these are misconceptions, as blogging…

MAP

In a digital world flooded with content, the concept of personalization is becoming very popular. There’s much more emphasis on developing relevant collateral for specific groups or even individuals because, with so many things to choose from, prospects and customers are likely…

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