PR

Has the Wellness Wearables Bubble Popped?

Wearables fatigue is well-documented and growing. Yet, there is a consistent group of people who are tracking fanatics. What are wearable tech brands to do?

Despite Widespread Consolidation, MarTech Continues to Flourish

Marketing technology – or MarTech – can be a mystifying category, especially in today’s media landscape. The phrase encapsulates a […]

From Cloud Communications to PR Pitches, Crafting a Clear Message is Key

Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.

The AWS Outage and the Growing Cloud Market

By |Mar 2 2017|Categories: PR|Tags: |

The recent Amazon Web Services outage showed the company's massive cloud reach. In her latest LinkedIn Pulse piece, March VP Juliana Allen offers a glimpse of the growing cloud market.

RSA and Other Tech Events Offer Prime Opportunity for Innovators

Whether you’re a fledgling new startup on the security scene or a veteran brand name that has dominated in the industry for years, RSA is a great opportunity to meet with your peers, check out the latest cutting-edge solutions in cybersecurity and make a name for yourself as a credible thought leader.

Chicago Tech Companies Going Big in 2017

March Vice President Erica Frank covers the latest in the Chicago tech scene in her LinkedIn Pulse post, “For Chicago Tech Companies, 2017 is Off to a Strong Start."

Robots and Artificial Intelligence: The Impact on Jobs

By |Feb 3 2017|Categories: PR|Tags: , , , |

What impacts could robotics and artificial intelligence have on society, especially the jobs market?

The Cyber Gold Rush: Cybersecurity Needs a Break Out PR Strategy for 2017

With cybersecurity on the minds and lips of virtually everyone around the country, you can expect there will be a greater demand than ever for security solutions that can give vulnerable organizations the tools and expertise to defend themselves.

Tech Innovation in Boston and Beyond: A Publicity Club of New England Panel Discussion

The Publicity Club of New England will host Boston Globe columnist Scott Kirsner and Joseph Flaherty, the direct of content and community at Founder Collective, in a discussion about the current state of tech innovation in Boston.

Crisis Comms: The Rise of Fake News

By |Jan 25 2017|Categories: PR|Tags: , , , , |

2016 was the year of the rise of fake news, as the media was compromised by inaccurate, often completely made-up news stories. […]