Paul Davenport

About Paul Davenport

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So far Paul Davenport has created 5 blog entries.

Despite Widespread Consolidation, MarTech Continues to Flourish

Marketing technology – or MarTech – can be a mystifying category, especially in today’s media landscape. The phrase encapsulates a […]

Chicago Tech Companies Going Big in 2017

March Vice President Erica Frank covers the latest in the Chicago tech scene in her LinkedIn Pulse post, “For Chicago Tech Companies, 2017 is Off to a Strong Start."

Jargon, Buzzwords & Acronyms: When Industry Shorthand Helps and Hurts

Every industry has its own set of jargon and buzzwords that, despite making perfect sense among peers in the field, […]

Yes, Virginia, Seasonal Content DOES Work for B2B!

For many, “seasonal” content brings to mind blogs drenched in B2C-centric allusions to Christmas carols and Black Friday flash sales. […]

[Video] The Value Research & Content Bring to PR

Research projects and content campaigns work hand-in-hand to increase brand awareness, giving businesses the opportunity to put their name out there without being explicitly promotional, while giving their content a wealth of valuable and unique perspectives to call upon.