ESPN Playbook – September 28, 2012
Another NHL lockout? This article discusses how the fans of the sport have voiced their opinions through the lockout discussions via the Web. Fans are now taking to social media to express their upset and disappointment with the league and player’s inability to come to an agreement and save the hockey season.
Fast Company – October 2, 2012
Let’s face it – the world of business-to-business marketing is changing and fast. At the recent BMA-NYC event, the CMO of Motrola said, “B2B marketing is evolving so fast there are no textbooks out there to help us.” This article highlights four ways B2B marketers can keep up to meet today’s changing demands: 1) focus on the consumer, 2) move from promotion to education, 3) redefine the definition of expert and 4) connect emotionally with your advertising.
Econsultancy.com– October 3, 2012
According to Econsultancy’s first Content Marketing Survey Report, in the next 12 months, 90 percent of respondents believe content marketing will become increasingly more important. This article discusses how, as the number of time spent online increases, the need for marketers to push content online is becoming increasingly more vital.
Houston Chronicle – October 3, 2012
Ever wonder how all those hurricanes and Nor’Easters got their names? The Weather Channel took to social media and asked followers to help name this year’s winter storms. This article discusses how this was an interactive way for the Weather Channel to engage with their followers and to increase awareness for communities to help prepare themselves should they be effected.
ABCNews.com – October 4, 2012
This article discusses a new approach to the term “modern-day medicine.” One time or another, we have all tweeted how we weren’t feeling well. A new project being conducted at the University of Virginia and West Virginia University believe posting these online concerns can one day alert drug companies and federal regulators to issues more quickly – potentially saving lives and money.