Businessweek– September 17, 2012
“The ruling on the field is under review…” For all the avid football fans out there; you’ve heard this statement during a football game before. But, reviewing plays has taken a whole new approach to throwing the red flag. This article discusses how the National Football League (NFL) is reviewing the behavior of the replacement referees after the Saints vs. Panthers game this past Sunday via social media outlets.
SocialMediaToday.com – September 18, 2012
A recent study by Manta reveals that 90 percent of small business owners are actively engaged in social networking sites. This article details how valuable small business owner’s view social networking and 42 percent cite that a quarter of their new customer base is related to their online presence. For more information on this study, check out Manta’s infographic.
Forbes – September 18, 2012
Want to know the worst possible strategy for your enterprise? According to Roger Dooley of Forbes, it is refusing to answer complaints that come through your company’s social media sphere. This article stresses the importance of creating conversation with your customers, especially when they are frustrated or upset. According to a recent RightNow Customer Experience Impact Report, 50 percent of consumers give a brand only one week to respond to a question before they stop doing business with them.
PRDaily.com – September 19, 2012
In this article, Chis Rooney of PRDaily.com discusses how millennials can become better strategic thinkers in the digital space. He highlights the following five tips: approach obstacles opportunistically instead of negatively, control information overload, learn from your mentors, integrate your personal and work life, and think in stories and narratives.
iMediaConnection.com – September 20, 2012
This article discusses the challenges marketers are now facing in turning their clients traditional marketing materials into personalized and relevant customer experiences across their digital channels. Some recommendations to help with this transition are defining data models, examining customer databases, CRM systems and analyzing campaign management.