CNN.com – September 9, 2012
Who says fashion dreams can’t come true? For tweeter Kate Ogata, her dream of seeing Rebecca Minkoff at New York’s Fashion Week came true through Instagram and Twitter. This article discusses how social media is beginning to bridge the gap between consumers and brands, which in fashion’s case creates more accessibility and visibility than ever before.
Fast Company – September 10, 2012
In this article, Wendy Marx discusses the new relationship traditional media and social networking are taking on for public relations and marketing firms. Where once PR professionals were reaching out to influencers via the phone or print materials, now social media and social networking has taken its place. Five traditional methods that B2B PR and marketing professionals find still work are: content marketing, product reviews, free giveaways, conferences/tradeshows and video.
eMarketer– September 11, 2012
In today’s society, the norm is not to just watch a television show on your TV anymore. As increasingly more Americans own multiple media devices (i.e. TVs, computers, smartphones and tablets) it has created a need for a marketing presence on each device. This article discusses recent findings from Google and Sterling Brands that found 77 percent of all TV interactions among Americans stem from TVs and tablets.
PCMag.com – September 12, 2012
This article discusses eight colleges and universities that are using social media to recruit prospective students, engage current ones and connect with their alumni community. An infographic by Schools.com found 77 percent of colleges use Facebook pages to post content geared toward prospective students, 51 percent feature content for current students and 46 percent for alumni. The colleges that get an A+ in social media are: University of Wisconsin-Madison, Texas A&M University, Syracuse University, University of Florida, Harvard University, Stanford University, Berklee College of Music, and California Institute of Technology.
eWeek – September 13, 2012
In a recent survey by Vocus, 84 percent of small to medium sized businesses intend to increase their social media presence in the future. This article discusses how the big three – Facebook, Twitter and LinkedIn – have helped increase SMBs online presence, but surprisingly struggling Google+ has proved to be a robust platform as well. The survey found 87 percent of SMBs utilize social media to help share their company’s content and message.