Social Media Today – September 3, 2012
Is your business worried about joining the newest social media craze, Pinterest? Chances are, you aren’t alone. This article discusses the legal implications surrounding Pinterest and who exactly owns the content being “pinned.” Ultimately, when you promote your brand on this social media site, you are granting anyone permission to “re-pin” your content, so long as it falls under the “Pin Etiquette” and “Acceptable Use” policies, which may pose issues over content ownership.
MarketingProfs.com – September 4, 2012
A recent study by the University of Massachusetts at Dartmouth found that the rise in social media use among Fortune 500 companies has increased in 2012. This article breaks down the increase use of the big three – Twitter, Facebook and LinkedIn, as well as the rise in the corporate facing blogs.
MediaPost.com – September 4, 2012
Admit it; you started watching Pretty Little Liars or Breaking Bad because you got intrigued by tweets and posts about them. This article discusses a recent study that found 24 percent of 18 to 34 year olds have started watching a television because of social media. The study dug deeper and found that 14 percent of TV viewers actually use social media to remind them to tune into the show.
Ragan.com – September 5, 2012
In this article, Amanda Marsh, real estate editor for Bisnow Media, discusses the seven most effective ways for PR professionals and journalists to streamline their communications. Her seven tips include: know thy reporter, lay off the large attachments, include pertinent media, understand media requirements, keep it simple, back away from the priority function, and don’t forget to include your contact information.
iMedia Connection – September 5, 2012
As access to video becomes increasingly easier through personal devices, marketers should look at it as a way to help boost email campaigns. This article discusses how the benefits of video marketing are not only to increase brand awareness and customer engagement, but to also help with reporting and target segmentation. Webinar promotions are also great ways to establish authority in your specific industry and help generate new leads.