|  September 21 2012  |   Blog   |   4 COMMENTS

Seven hundred seventy-five. According to a New York Times article, that’s the number of people counted waiting in line today for the iPhone 5 in front of the New York City, Fifth Avenue Apple store. Despite initial complaints about the new mapping app, the usual swarms of Apple fans were not deterred from waiting hours in line to get their hands on the latest version of the iPhone. In fact, some people couldn’t even wait until today.

Having allowed phones to be ordered in advance online, Apple had already sold 2 million iPhone 5s before the opening bell was rung on Wall Street Monday morning. That’s more than double the amount of presales for the iPhone 4S.

But it doesn’t end there. The recently named most valuable company ever has developed a way to get consumers to spend even more money on its products. By making the new Lightning connector 80 times smaller than the previous 30-pin connector, customers seeking to connect their old apple devices to the iPhone 5 will need to purchase an adapter for $29. If the Lightning to 30-pin cable sounds more up your alley, that will run you $39. Well played, Apple.

Of all the things I’ve read thus far, I found the research on the number of customers who will be converting from their old, non-Apple phones to be the most intriguing. New research indicates that as many as 22% of current Android users, 38% of Blackberry users, and 32% of people surveyed who did not own a smartphone plan on switching to the iPhone 5.

Thanks to (arguably) the most effective marketing strategies and campaigns ever executed, Apple has been able to sell its products at a premium for as long as I can remember. Some people respond to the pricing better than others, though. Upon seeing the total cost for the iPhone 5, and the necessary accessories, a friend of mine exclaimed that the phone, “Better be able to make me a sandwich and tell me who killed Tupac.” (Important to note, he still intends to upgrade from his 4S).

So what about you? Do you plan on forking over your money for an iPhone 5, either as a returning Apple customer, or someone who is making the conversion?

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4 Comments


  1. Excellent discussion, Mike. As an android disciple, wasn’t persuaded to the “greener” pastures of iPhone-dom. But you make a good, strong case for defecting!

    Kirk Hazlett, APR, Fellow PRSA
    September 21, 2012

  2. Nice article and nice device, I must say. Although I respect the Android, Apple did it good this time!

    Andy Winchester
    September 22, 2012

  3. Thank you, Kirk! One thing is for certain – the competition between Google and Apple will only lead to a better, overall quality product for consumers to enjoy. Greener pastures to come!

    Mike Griffin
    September 24, 2012

  4. Thank you, Andy! I agree that Apple did it good, and am excited to see what the future has in store (no pun intended).

    Mike Griffin
    September 24, 2012
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