CNN Politics –August 27, 2012
Much like the increased use of social media for the 2012 Summer Olympics, the 2012 Presidential race is set to be the first truly “social election.” In this article, CNN reporter Lila King discusses how the voter’s voice will truly be heard before entering the voting booth in November. As voter’s voice their opinions via social media, this national conversation will play a bigger role in how the political race will be captured by traditional media outlets.
PRDaily – August 28, 2012
This article discusses the precautions the city of New Orleans is taking to protect themselves from the impending Hurricane Isaac. City officials have set up a website and Twitter account to help distribute information and spread messages quickly. While using social media and the Internet to help provide real-time information is an effective way to reach people, the city also realizes traditional forms of media is as imperative in spreading important news.
Ragan.com–August 28, 2012
Having trouble getting that one reporter to cover your client? In this article, Amy McCarthy of Ragan.com discusses how to send a useful, meaningful pitch that will pique the interest of reporters. One of the most important things to remember when pitching reporters is they are busy with deadlines too and receive thousands of pitches a day, which means they might not remember yours. Ann provides some helpful tips for sending a pitch: don’t send pitches without proofreading multiple times, don’t forget a subject line, do follow up, but cautiously, and do send a pitch during the middle of the day.
SocialMediaToday –August 29, 2012
Many people love Target and could spend hours shopping the aisles, which is why Target has become the third largest retailer in the United States. This article highlights five lessons we can take from Target in successfully branding yourself on your social media outlets. Some tips are: encourage sharing content on Facebook, leverage Twitter to create real time conversations, and whenever possible say it with pictures.
iMedia Connection –August 30, 2012
In today’s society, it is all about customer engagement and some of the best brands are leveraging social media to do so. Dave Carroll highlights in this article five tips that any brand can use to strengthen their connection to their consumers. His tips include: crowd sourcing for innovation, sharing your brands story and monitor your social media outlets for conversations about your brand.