|  August 10 2012  |   Blog   |   0 COMMENTS
Olympic Games offer social-media lessons for small business

Miami Herald August 5, 2012

As the 2012 Summer Olympics slowly come to a close, there are a few Twitter lessons to be learned. In this article, Tasha Cunningham, discusses what small business can learn from the mistakes made by the Olympians via their social media outlets. The four things to remember when using Twitter are: 1) think before you tweet, 2) when customers vent, listen fast and address the problem even faster, 3) don’t trash your colleagues or competitors, and 4) you control your use of social media to promote your brand.

The Top 5 Social Media Management Tools for Small Business

PCWorld—August 7, 2012

Social media has made its way into small-medium businesses and managing your online presence has become increasingly more difficult. This article discusses five social media tools that help with affordability, scalability, and support for Facebook, Twitter, and LinkedIn , including updated posting assistance. The article profiles: HootSuite, VerticalResponse, Sprout Social, Sendible, and Postling.

Understanding your target consumer

PRWeek—August 8, 2012

In her article, Samara Farber explains the importance of understanding your consumers’ values. While it is as important to create a value-driven marketing campaign; understanding who your consumers are and what messages you want to convey is just as crucial. Familiarizing yourself with these specific values helps achieve a more insightful glimpse into what drives consumers’ motivations and behaviors.

Experts Weigh In on Social Media’s Impact on Journalism

SocialMediaToday—August 8, 2012

It is no secret—social media is everywhere. Breaking news happens faster than ever before, shifting the journalism playing field. This article discusses the precautions and standards companies, such as ESPN, have taken to prevent journalists from tweeting breaking news. ESPN’s instituted a social media policy that simply states “Do not break news on Twitter.” While it can be exciting to break news on such social media outlets, one must always be mindful that quotes can be misconstrued, facts can be wrong and credibility can be lost.

5 reasons to practice ‘old-school’ PR

Ragan’s PR Daily—August 9, 2012

Is going back to the PR basics a good thing or will it hinder your chances of gaining media exposure? Elissa Freeman, writer for Ragan’s PR Daily, discusses how adopting the new age of social media is beneficial, but sticking to old school PR techniques might be just as helpful. Keeping the press release alive, scheduling press conferences and developing face-to-face relationships with the media are some methods that still resonate and work effectively today. Elissa Freeman, writer for Ragan’s PR Daily, discusses how adopting the new age of social media is beneficial, but sticking to old school PR techniques might be just as helpful. Keeping the press release alive, scheduling press conferences and developing face-to-face relationships with the media are some methods that still resonate and work effectively today.

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