As a public relations professional, it’s understood that writing goes hand-in-hand with the gig. If you don’t love to write, you’re probably in the wrong profession. But what about those days when, regardless of how hard you try, the ideas just aren’t flowing? I guess this can be classified as writers block, but I just call it annoying.
This sort of block or “PR annoyance” can extend beyond simply writing – often, we must think of creative ideas to really differentiate our clients for things like product launches, pitches to gain media attention, and awards and speaking submissions. How can you differentiate? What can you do that’s new or different? What’s the balance between weird and innovative?
To find the answers to these questions, sometimes you just need a little inspiration.
I find that our team brainstorm meetings are ideal for this – with everyone contributing ideas and bringing their fresh perspectives to the table. Often, even just a simple chat with colleagues about interesting news stories or various aspects of client technologies helps ignite that spark. And then, there are the times when inspiration strikes and you least expect it – watching a movie, riding the train, brushing your teeth… you never know where your next great idea will come from.
What inspires you?