Hospital Uses Instagram to Live Stream Toddler’s Open Heart Surgery
PR Daily – July 23, 2012
This article discusses why Michael Schmidt, director of digital media at Arnold Palmer Hospital for Children, took pictures of three-year-old Emily Stone’s open heart surgery through Instagram on his iPhone. Through streaming her surgery live, the hospital wanted to give people a behind-the-scenes look at its operating room – great PR for the hospital’s heart center. Along with a member of his digital team, Schmidt posted updates with pictures every 10 minutes on Twitter and, once an hour on Facebook.
An Opportunity for Penn State to Set the Bar on Transparency
PR News – July 23, 2012
Now that the NCAA has spoken loud and clear with its position on the Jerry Sandusky case, it’s up to Penn State to speak just as loud in its response. This article explains why Penn State has everything to gain by adopting a PR policy of maximum transparency. Building trust among alumni, fans and the general public will take time, but the first step is showing the public that it is finally willing to be transparent in the sharing of information via social media and in the press.
Why Audience Targeting isn’t Enough
iMedia Connection – July 24, 2012
You can’t read an article or attend a conference without hearing marketing and PR professionals discuss the importance of reaching the right audience. However, a message might not get across to a particular audience if it’s communicated in the wrong environment. This article lists three critical factors to consider when making a message as impactful as possible: contextual relevancy, diverse site mix and premium format.
Three Non-profits Using Pinterest to Drive Real Social Change
Communications Conversations – July 26, 2012
This article gives four examples of smaller, non-profits using Pinterest as a new addition to their PR plan to drive social change. Operation Smile created a “Before and After” board to drive awareness and support using imagery. Heifer International helps people get out of poverty through gifts of livestock, seeds and more – their Inspiring Stories Pinterest board puts faces to their core mission.
Five Easy Ways to Use Google+
Bulldog Reporter – July 27, 2012
According to a recent survey from the American Customer Satisfaction Index (ACSI), social media users are more satisfied with Google+ than with Facebook, mostly due to the fact that its mobile app reigns supreme. But, mobile isn’t the only reason it’s winning in satisfaction. There are several ways – hangouts, crowd sourcing, pod casting, audience targeting and search – to use the platform to build an audience and increase your search rankings.