Business schools offering PR tips to future CEOs
FoxNews.com – July 15, 2012
According to the U.S. Bureau of Labor Statistics, the projected number of public relations jobs will increase 21 percent from 2010 to 2020. With the faster job growth, it has become pertinent for the next generation of CEOs to have a thorough understanding of how to handle everything from bad news in the company to an everyday situation. This article discusses the Public Relations Society of America’s MBA pilot program that will be taught at five major business universities around the country, including Dartmouth College’s Tuck School of Business, the University of Maryland’s Robert H. Smith School of Business, Northwestern University’s Kellogg School of Management, Quinnipiac University’s School of Business and the University of Texas at El Paso’s College of Business Administration.
4 Ways to Leverage Who You Know to Grow Faster
Forbes – July 18, 2012
In order for a business to grow, the company must work to establish a variety of connections. This article shares four ways to leverage who you know in order to prosper as a business, including networking, maintaining relationships with peer advisory groups, connecting through learning and joining an advisory board.
O2 Tweets a Primer on Dealing with Rude Customers
SocialMediaToday – July 18, 2012
In today’s digitally driven world, many consumers expect companies to respond to their complaints via social media channels. This article looks at how O2 dealt with a customer service crisis by interacting with Twitter users in a humorous way, giving PR pros an example of how to deal with crisis via Twitter. O2’s tweets began with apologies and updates regarding the network failure, and then transitioned to lighthearted, personalized responses to complaints.
How can non-visual brands harness Pinterest?
PR Daily – July 18, 2012
Pinterest is an up-and-coming social media platform that is proving to be extremely valuable for a company’s online PR outreach, but for brands that are not particularly visual, Pinterest may be difficult to use effectively. This article introduces Mark Ragan’s interview with Sara Kowal, vice president of innovation for ePrize, who suggests ways that non-visual brands can use Pinterest. “You can’t just take the pictures from your catalogue,” says Kowal. “It’s about the lifestyle your brand represents—what inspires your designers, what inspires your products.”
Your audience can’t be ‘everyone’
Ragan.com – July 19, 2012
In this article, Shonali Burke, founder of the popular #measurePR Twitter chat, weighs in on the importance of knowing and understanding your audience. Burke subscribes to the idea that “if everyone’s your competition, then everyone’s your audience.” In order to create a successful pitch, marketing campaign, or TV channel you need to know who you’re gearing your message towards and how this audience can positively impact your business.