Ladies, we’ve all been at the MAC counter in Macy’s or in Sephora searching for what seems like hours on end for the perfect shade of face makeup. If you have no idea what I’m talking about, then a) you’re a VERY lucky girl or b) you’re a guy. Either way, this VentureBeat article, encompassing the world of makeup, but written by a male journalist, is for anyone interested in big data.
Sephora has teamed up with Pantone, a provider of leading technology for the selection and accurate communication of color across a variety of industries, to help women find the right shade of makeup for their skin on the FIRST try! How is this possible? “ColorIQ uses digital imagining technology to record 27 separate color-corrected images in less than two seconds while using eight different visible light settings and one ultraviolet light setting.”
Without getting too technical, Pantone has studied the combination of ethnicity, sun exposure, melanin levels and other components that comprise skin tone for decades. At this point in time, the company has detected 110 shades of skin tone throughout the U.S. that the ColorIQ gadget can detect. This is where big data comes into the picture.
Once ColorIQ has measured out the skin tone signature using digital imaging, the images are broken down into 100-pixel blocks. Using this, Sephora can create a personal color composite and SkinTone number for a customer. “All the data from women that Sephora has tested worldwide helps determine what foundation will work for you from over 1,000 different combinations. A representative will simply enter the SkinTone number into Sephora’s iPad app for personalized suggestions.”
As a woman, this new technological advancement in the makeup industry is fascinating and a “saving grace!” This new fad of customizing beauty solutions using technology and big data is sure to take off in a big way.
Will you trust big data to enhance your appearance?