9 Ways to Measure Your Brand’s Social Media Health
Mashable Business – June 11, 2012
Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to public relations and marketing firms. The vast amount of social media tools and data makes it difficult to determine what metrics actually matter for a campaign or brand. This article lists nine key performance indicators – share of voice, brand volume, engagement, interaction per post, sentiment analysis, social click-through rate, key influencer mentions, platform reach and mobile mentions – with explanations for why they might matter to a brand.
5 Updates in the 2012 AP Stylebook
PR Daily – June 12, 2012
The 2012 Associated Press Stylebook contains more than 270 new and updated entries in fashion, broadcasting and social media that will help writers perfect their prose. This article reviews five important updates to the revised edition: a restructured definition of the word “hopefully,” fashion terminology, broadcast language, expanded social media guidelines and other various word entries.
Cure ‘Invisible PR Team Syndrome’ and Give your Organization a Human Face
PR News Online – June 12, 2012
This article discusses the “invisible PR team members syndrome” and why it remains a notable example of corporate culture refusing to put real people in front of the public. There are more people who should be showcased on a company Web site than simply top management team members – they don’t need lofty titles to deserve online visibility. Showcasing employees who engage directly with the customers not only allows for a higher level of transparency, but also humanizes the brand.
LA vs NY
Prowl Public Relations – June 13, 2012
Have big dreams of the big city? Los Angeles and New York are frequent vision cities for future PR professionals. This article gives helpful hints of what to consider in making the big move after graduation and offers advice about internship opportunities abroad in countries like Dublin, South Africa, London and Montreal.
How to Pitch a Story Like a Pro and Get Results Every Time
F.A.D.S. – June 14, 2012
This article highlights the importance of researching and targeting bloggers and journalists in order to produce a pitch that is 100 percent effective. With tools such as Twitter, LinkedIn and CisionPoint, it is extremely easy to find out exactly what a particular blogger, journalist or analyst is writing about and if he or she would be interested in the topic you’re about to pitch. Gone are the days of cold calling and so are the days of mass pitching. Wouldn’t you rather know that the pitch you sent to five journalists in one day will be run as a story by four of them, rather than send 10,000 emails and maybe get one bite?