Why Online Influencer Outreach is Overrated and How to Fix It
Social Media Today – June 3, 2012
This article explains how successful social media PR must go beyond outreach and focus on influence. The numbers of likes or followers alone will not measure the effectiveness of social media. Companies must work to truly influence advocacy of their brand – as the author notes, “We overrate audience and underrate advocacy.”
How to develop a company-wide social media culture
Hubspot Blog – June 4, 2012
Some companies find it hard to adapt their corporate culture to their social media culture. This article teaches businesses how to develop an active and thriving social media culture in the office by following seven guidelines, including establishing a social media policy and incorporating social media training into standard employee training.
The 6 social media personas marketers need to understand
PR Daily – June 4, 2012
This article introduces six social media personas presented in a new infographic by marketing firm Aimia. Aimia has plotted social media behavior from two axes of trust (participation) and control (exposure) in order to establish the six social media personas of U.S. consumers, including no shows, new comers, onlookers, cliquers, mix-n-minglers and sparks.
The Art of the Polish: Seven Steps to Making Your PR Writing Shine
PR News Online – June 5, 2012
This article provides tips on perfecting your PR writing, whether it be a client presentation or a press release. The seven guidelines for polishing your PR writing include taking a break, rethinking structure, taking out the fluff, excising the jargon, simplifying, filling in the blanks and reading it out loud.
LinkedIn Hacker Steals 1.5 Million Passwords from eHarmony
Mashable – June 6, 2012
A Russian hacker who has stolen nearly 6.5 million LinkedIn passwords has now reportedly stolen 1.5 million more passwords from popular dating site, eHarmony.com. This article reports on the story and how LinkedIn is dealing with the issue and affected users. Will this have a significant effect on its public persona or PR campaigns?