What do you think of when I say social media? Facebook? Google+? Or, for the more “retro” reader out there, MySpace? None of those answers are wrong (obviously), but they are just the tip of the iceberg when it comes to social media. A very small number of social media platforms and applications ever make it past the “guy in a garage” stage – let alone go public, as Facebook recently attempted, or succeed at going public (ZING!). So here’s a tribute to the social media platforms that didn’t quite make it past the tipping point to success. A social media graveyard, if you will…
Blippy - Blippy launched in 2009 as a way to track what people buy in real time, based on their credit card information. The idea was to provide a way to demonstrate what people actually like and where they actually are, with the added bonus of knowing just how cheap someone is. But, as TechCrunch put it, “Who cares?” Once valued at $46.2 million, it turns out that no one was actually using Blippy and a security breach ended up driving most users to cancel their accounts.
Ping - Apple‘s attempt at social media, Ping allowed people to connect based on their iTunes purchases. Essentially, Ping showed users what music their friends are purchasing, what other people with similar tastes are listening to on iTunes and what concerts friends are attending. The original idea was a strong one – connect people based on their music tastes. But, with very little users, Apple announced at its recent developers’ conference that it will dump Ping and instead incorporate Facebook and Twitter into future versions of iTunes.
TurnTable - TurnTable is a really neat idea and, similar to Ping, was centered completely around music. This platform got a lot of buzz when it initially launched in the summer of 2011 because it gave users the ability to DJ for their friends. While it was a good idea, it got lost in the crowd of Spotify and Grooveshark, which both grew in popularity around the same time. Interestingly, while a bunch of music-based social media applications launched around that time, the most widely used music platform a year later seems to be Pandora, which, aside from connecting to Facebook, has no social element.
Are there any others that had potential but didn’t succeed? Which new social media platforms do you think will make it?