|  June 14 2012  |   Blog   |   0 COMMENTS

Last week, I attended a webinar led by Cision’s vice president of global media research, Heidi Sullivan, on the top 10 free mobile apps for PR pros. The topic caught my attention because I previously shared five of my favorites. Interestingly, Evernote and WordPress made it onto both of our lists, and Heidi also suggested TweetDeck and/or HootSuite and Dropbox, which came recommended by Mickie Kennedy via Ragan’s PR Daily, as I mentioned.

The other mobile apps discussed during the webinar likewise seemed to make it easy for PR people to get access to information anywhere at any time and to be more productive day-to-day. Those also highlighted were:

  • Bump & CardMunch – The former is a virtual business card that allows you to quickly exchange contact details, pictures, social profiles and more and automatically transfer them into your rolodex. With the latter, you can just can take a picture of someone’s business card, convert it to a contact in your address book and connect to that person via LinkedIn.
  • Fuze Meeting, GoToMeeting or WebEx – Get all of the functionality of these conferencing and screen-sharing apps on your mobile device as if you were logging in from your desk.
  • Yammer – At a tradeshow, for example? Why not use this internal chat tool to update co-workers on briefings, pitch ideas, blog post content, etc. directly from the expo hall floor?
  • Google Analytics Mobile – Access your account to see how much traffic a particular press release or blog post is drawing to a client’s website and report back with the stats no matter where you are.
  • TripIt – Manage travel bookings all in one place without having to sort through paperwork or email confirmations. The app also allows you to easily share schedules with colleagues, clients, family and social contacts.
  • CisionPoint Mobile & Chrome Extension – Cision, of course, had to plug its own mobile tool. Users can log in and access the full media database as they would normally and pull top influencer contacts while on the go.

What do you think about these latest mobile app recommendations? Any new ones that are ‘must-haves’ for PR pros?


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