When it comes to public relations, press releases could arguably be called the bread and butter of the industry. Although they may not be as exciting as some of the newer vehicles like infographics, press releases have become a PR staple for a reason. They bring so much to the table including timely news to capture media attention, enhanced SEO and a means to drive eyeballs back to your website.
We recently met with BusinessWire to sharpen our knowledge of the distribution portal and all the benefits it can provide for clients. One helpful tip that I learned is that, when it comes to keywords, they don’t necessarily have to match the phrases in your press release exactly. You can instead expand them to include relevant industry terms in order to get the most visibility and SEO possible.
I sat down with BusinessWire guru and Senior Account Manager Jen Saragosa to get the inside scoop on what makes a press release really shine, like the value of embedded links and how to make your news pop with multimedia. Hear what Jen has to say in the below video, and feel free to add any additional tips in the comments section.
Stay tuned for part two, where we’ll hear about the key items to look for in a BusinessWire press release report!