I’m excited to be this week’s Insider columnist on PRWeek. My three-part blog series will feature insight to media training.
My first post, which went live this morning, discusses the importance of media training and how to integrate it into PR campaigns. For most of us, big product launches only happen once or twice a year, yet our spokespeople should be prepped and practicing all year round. With your daily pitching and scanning for news items, you should also consider ways to help your spokesperson should you get a bite for an interview around an issue you are focusing on and connecting your client to.
Tune in to the PRWeek Insider column on Wednesday and Friday as I discuss top tips when engaging the media and the five, most common media archetypes.